Example images that add value to a newsletter (Source)
Posted: Sat Dec 07, 2024 4:20 am
Consistency builds trust and makes it easier for readers to quickly find the information they want in your newsletters. Using different color schemes and layouts with every new campaign can annoy recipients. This can decrease open rates and increase unsubscribe rates.
branded newsletter
We like this example by Workona because their brand’s personality comes through so well. The small graphics help readers know immediately who this email is from.
5. Use high-quality images
Images can easily make newsletters more engaging. They break up text and make it easier to read. This gives readers a chance to rest their eyes (especially when using small screens and mobile devices).
Newsletter images are not only captivating, they also make the email more approachable, increasing reader engagement. Using your own images is always better for brand awareness, as stock images are easy to overlook.
Including informational images like charts and infographics is a oman mobile phone numbers database great way to convey information visually as well.
Some email marketers swear by minimalist, plain text newsletters because of their simple clean design.The argument is images can quickly result in visual clutter. Too many images and links can also lead to your email newsletter automatically landing in the spam folder.
It’s up to you to decide what’s best for your readers by thoroughly A/B testing different designs.
We recommend using images where they add value. Product features, employee spotlights, and infographics can all contribute to effective, beautiful emails. Just don’t take it too far. If your newsletter looks like an inventory of all your new products, it’s time to go back to the drawing board.
newsletter with images
Want to learn more? Check out our article on using GIFs in Email
6. Choose fonts and colors that are easy to read
This may seem obvious, but your subscribers won’t be too happy if they aren’t able to read your newsletter content.
Don’t use colors that blend together or wash out your text. Use a tool like coolors.co to get help finding color schemes that work together. This can increase the readability of your emails and improve reader experience.
Similarly, brand fonts do not always provide the best reading experience. While some typography renders well on the web or looks great in small quantities (like in a logo or tagline), they may not work for an entire email.
branded newsletter
We like this example by Workona because their brand’s personality comes through so well. The small graphics help readers know immediately who this email is from.
5. Use high-quality images
Images can easily make newsletters more engaging. They break up text and make it easier to read. This gives readers a chance to rest their eyes (especially when using small screens and mobile devices).
Newsletter images are not only captivating, they also make the email more approachable, increasing reader engagement. Using your own images is always better for brand awareness, as stock images are easy to overlook.
Including informational images like charts and infographics is a oman mobile phone numbers database great way to convey information visually as well.
Some email marketers swear by minimalist, plain text newsletters because of their simple clean design.The argument is images can quickly result in visual clutter. Too many images and links can also lead to your email newsletter automatically landing in the spam folder.
It’s up to you to decide what’s best for your readers by thoroughly A/B testing different designs.
We recommend using images where they add value. Product features, employee spotlights, and infographics can all contribute to effective, beautiful emails. Just don’t take it too far. If your newsletter looks like an inventory of all your new products, it’s time to go back to the drawing board.
newsletter with images
Want to learn more? Check out our article on using GIFs in Email
6. Choose fonts and colors that are easy to read
This may seem obvious, but your subscribers won’t be too happy if they aren’t able to read your newsletter content.
Don’t use colors that blend together or wash out your text. Use a tool like coolors.co to get help finding color schemes that work together. This can increase the readability of your emails and improve reader experience.
Similarly, brand fonts do not always provide the best reading experience. While some typography renders well on the web or looks great in small quantities (like in a logo or tagline), they may not work for an entire email.