If you use the right strategies, you can increase your conversion rate to 10% or more. How can you increase your landing page conversion rate? Read on to learn more.
What is a landing page?
What is a landing page - Landing page structure
Source: Wix
A landing page is a carefully crafted marketing or advertising website page. It is a page that visitors are directed to when they click on call-to-action buttons or ads. In short, a landing page receives traffic from various sources and plays a key role in converting that traffic into interested customers. If your landing page is not engaging enough to convert your visitors into customers, none of your marketing campaigns will work.
Not all visitors to your landing page will take the necessary action. Many people will exit immediately after landing, while others will go to another page or leave the website after reading your content. Therefore jiangxi telephone number data your main goal should be to make your landing page attractive enough to increase your conversion rate and generate much-needed business results.
What are the best strategies for increasing conversions on your landing pages?
Landing page value-proposition
Source: Balsamiq
As mentioned above, the primary goal of a landing page is to increase your site’s conversion rate. To increase this conversion rate, you need to use the best conversion strategies. Here is a list of the best ways to increase conversion for your landing pages.
Add professional video content
Professional video content can significantly improve your landing page performance and deliver outstanding results. It combines animation, graphics, audio, and images to convey information and make it easier to consume.
Remember that most people like to see a product or service in action, so use an engaging approach and tone that aligns with your brand’s goal when creating professional video content .
One type of video content you can consider is a product video. In this product video, your primary focus should be to introduce or sell your service or product. Provide information about the benefits, features, usage, and opportunities of your service or product. You can also add educational content to show how your product or service solves problems for your target audience.
Well-crafted video content on your landing page can help you:
Increasing brand awareness
Increase conversions
Increase loyalty
Create a community
Have a good title
The headline is the first thing people will see when they land on your landing page, so it helps to make it as compelling as possible and compelling for visitors to take action. Remember, only 2 out of 10 people will continue reading existing content after the headline.
So make sure your title is honest and leaves readers wanting more. Here are a few tips for the best title for your landing page:
Use words like “How to.”
Promise to solve problems your visitors face
Keep it clear and simple
Make sure your headline matches your ad
Use words like guaranteed, fast, result, secret, discover, free
Have a clear call to action
A clear call to action (CTA) is the most important component of a landing page because it encourages conversion. Make sure your CTA is clear and stands out. Use a different color in the CTA and use action verbs that compel your visitors to take action. You can use words like buy now, buy today, download, or submit.
When creating CTAs, use one CTA per landing page. Having more than one CTA on a landing page can result in fewer leads and lower conversions. Studies show that one CTA per page can lead to a 13.5% conversion rate , while three CTAs have a 10.5% conversion rate. On the other hand, having more than three CTAs on a page will result in a lower conversion rate.
Increase your page loading speed
mobile page speed - new industry benchmarks
Source: Google/SOASTA Research
The speed at which your landing page loads will affect your click-through rate . Conversion is only possible if visitors can successfully reach your page. If your landing page takes too long to load, your visitors will likely abandon the page and conversion rates will drop.
Studies show that a one-second delay can lead to a 7% drop in conversions , so reducing your landing page load time is crucial.
Leverage the power of social proof
Executing media coverage correctly can help your business benefit from social proof. You can then leverage the power of social proof to increase conversion. Social proof is an incredible motivator for conversion.
When others recommend a product or service, individuals are more likely to take action. Remember that ideas, evidence, and compelling stories can inspire your visitors and influence them to take action. Therefore, adding social proof is an excellent strategy to increase conversions. This social proof can be a review, testimonial, or an indication of your business’s popularity on social media platforms.
Analyze your current landing page
Analyzing your current web page will help you determine why your visitors are converting or not. This analysis should include auditing your landing page user behavior. It will help you gain insight into the most and least engaging components of your landing page.
You can then use the information you gain to optimize and fix problematic elements on your landing page, such as images or CTAs. There are Website Heatmaps tools that will help you with your existing landing page analysis .
Use a simple landing page design
One of the most vital things your landing page should promote is the call to action. Therefore, it’s best to ensure that your visitors don’t get distracted and focus on the CTA. A cluttered or distracting landing page will distract your visitors from your landing page’s main conversion goal.
