Partner With Influencers or Brand Ambassadors
Posted: Tue Feb 11, 2025 9:50 am
Blogs and newsletters build community naturally as your customers seek information about their pain points or your products. Come up with educational content ideas to help your customers solve their problems or learn to use your products. For a newsletter, you can build a subscriber list and offer a deep dive into a topic once a month or a few times a month.
The general rules of content marketing apply here — always keep it valuable and customer-focused. You have an opportunity to share user-generated content here, too. You could do a feature blog post or in-depth newsletter about a customer success story involving your product. Maybe a customer brought home a rescue in your brand’s collar and leash, or maybe your virtual diet and fitness coaching helped a customer lose a life-changing amount of weight and gain self-confidence.
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The creator economy is on the rise as more people pursue content creation as a full-time germany phone number list career and marketers recognize the impact of influencers on consumer behavior. Partnering with larger-scale influencers, micro-influencers, or dedicated brand ambassadors through an ecommerce referral program all position your brand to reach new online communities on social media. Start by researching leaders in your industry with loyal followings online, or look within your existing customer base for passionate individuals who can become paid advocates.
While managing influencers in a spreadsheet is doable, investing in an influencer marketing platform to manage campaigns and influencer content can be a good move for brands looking to partner with multiple creators at a time. Pixlee for Creators allows you to discover willing and tech-savvy creators in your brand’s niche, and manage campaigns from start to finish in-platform.
Babyletto uses Pixlee to collect, publish, and track the success of influencer content like this post by @theoliviajordan featuring the brand’s recliner.
Integrate Community Building into Your Marketing Strategy
Building a community is one of the biggest marketing trends of the past few years, and it’s not about to slow down. Many brands fail when they try to control the narrative or develop social channels without the underlying goal. Community must be integrated into your long-term strategy.
More and more, consumers are choosing brands that reflect their personal identity and the community they’re part of. If you can develop a strong community of customers, you’ll have a huge group of brand advocates that will improve the brand’s bottom line.
Author: Patrick Smith
The general rules of content marketing apply here — always keep it valuable and customer-focused. You have an opportunity to share user-generated content here, too. You could do a feature blog post or in-depth newsletter about a customer success story involving your product. Maybe a customer brought home a rescue in your brand’s collar and leash, or maybe your virtual diet and fitness coaching helped a customer lose a life-changing amount of weight and gain self-confidence.
C
The creator economy is on the rise as more people pursue content creation as a full-time germany phone number list career and marketers recognize the impact of influencers on consumer behavior. Partnering with larger-scale influencers, micro-influencers, or dedicated brand ambassadors through an ecommerce referral program all position your brand to reach new online communities on social media. Start by researching leaders in your industry with loyal followings online, or look within your existing customer base for passionate individuals who can become paid advocates.
While managing influencers in a spreadsheet is doable, investing in an influencer marketing platform to manage campaigns and influencer content can be a good move for brands looking to partner with multiple creators at a time. Pixlee for Creators allows you to discover willing and tech-savvy creators in your brand’s niche, and manage campaigns from start to finish in-platform.
Babyletto uses Pixlee to collect, publish, and track the success of influencer content like this post by @theoliviajordan featuring the brand’s recliner.
Integrate Community Building into Your Marketing Strategy
Building a community is one of the biggest marketing trends of the past few years, and it’s not about to slow down. Many brands fail when they try to control the narrative or develop social channels without the underlying goal. Community must be integrated into your long-term strategy.
More and more, consumers are choosing brands that reflect their personal identity and the community they’re part of. If you can develop a strong community of customers, you’ll have a huge group of brand advocates that will improve the brand’s bottom line.
Author: Patrick Smith