Quick Guide: Learn Essential Digital Marketing Terms
Posted: Wed Feb 12, 2025 3:56 am
Lead nurturing? Organic reach? Conversion? Digital Marketing is full of terms and concepts that many people are still unfamiliar with (or confused about). With this in mind, we have created an explanatory list with the main words you need to understand. Check it out!
Digital Marketing Glossary – Interativa Conteúdos
1. Marketing Automation – Refers to the automation of customer relationship processes. This rich people database resource is made possible by specialized software and platforms, facilitating work and enabling strategies to be scaled up. Automation possibilities include sending emails, posting on social media, generating leads, among others. Understand its importance by clicking here .
2. Call-to-Action (CTA) – “Calls to action” – in literal translation – are commands directed to users to perform the desired action. Terms such as “click here”, “access now” and “make your reservation now” are some examples. They can be in buttons, banners or even texts with links. Learn more about these commands in this text .
3. Conversion – When a user performs the action that the company wants, such as filling out a form, purchasing on the website, taking a test, etc.
4. CRO – Conversion Rate Optimization are strategies focused on increasing the percentage of users who perform the expected conversions on the company's website.
5. E-book – In Digital Marketing, e-books – or electronic books – are educational materials on topics related to a company’s area of activity or related topics. They are more complete and complex than blog posts and should explore the topic in more depth. They are excellent for generating leads. If you want an example of an e-book, download ours on Digital Marketing for Beginners ↓
Digital Marketing Glossary – Interativa Conteúdos
1. Marketing Automation – Refers to the automation of customer relationship processes. This rich people database resource is made possible by specialized software and platforms, facilitating work and enabling strategies to be scaled up. Automation possibilities include sending emails, posting on social media, generating leads, among others. Understand its importance by clicking here .
2. Call-to-Action (CTA) – “Calls to action” – in literal translation – are commands directed to users to perform the desired action. Terms such as “click here”, “access now” and “make your reservation now” are some examples. They can be in buttons, banners or even texts with links. Learn more about these commands in this text .
3. Conversion – When a user performs the action that the company wants, such as filling out a form, purchasing on the website, taking a test, etc.
4. CRO – Conversion Rate Optimization are strategies focused on increasing the percentage of users who perform the expected conversions on the company's website.
5. E-book – In Digital Marketing, e-books – or electronic books – are educational materials on topics related to a company’s area of activity or related topics. They are more complete and complex than blog posts and should explore the topic in more depth. They are excellent for generating leads. If you want an example of an e-book, download ours on Digital Marketing for Beginners ↓