Analyze AdWords conversion data
Posted: Wed Feb 12, 2025 6:10 am
You can view information about your conversions from the Campaigns page at the keyword, ad, and ad group levels. Click the Columns tab => select Conversions to customize the columns displayed.
Conversion Tracking
Some basic columns are as follows:
Conv. (1-per-click) : Counts the number of times you get one or more conversions from a single click on your ad. This number can be thought of as an approximation of the number of new customers you get.
Cost / conv. (1-per-click) : Shows the cost (how much you spend on clicks) divided cameroon whatsapp data by your total conversions. This helps measure your return on investment (ROI). Ideally, you should spend less on clicks than you get on conversions.
Conv. rate (1-per-click) : Shows the percentage of clicks that result in conversions. The higher the percentage, the more effective your ad or keyword is.
View-through conv. : Measures the amount of time a customer views but does not click and then performs a conversion.
Advanced Options for Conversion Tracking in Google AdWords
Track conversions from your website shopping cart
Tracking purchases that you don’t set your own values for involves taking the basic tracking code provided by Google AdWords and modifying it with code that’s unique to your ecommerce platform, such as eBay or PayPal. Each site does this a little differently, so read the documentation to find out how. Unless you have some knowledge of web programming and HTML, it’s not worth installing yourself.
When this option is set correctly, any conversion value statistics like total conversion value and cost per click will reflect the actual revenue of the products you sell, as opposed to a static value.
Conversion Tracking
Some basic columns are as follows:
Conv. (1-per-click) : Counts the number of times you get one or more conversions from a single click on your ad. This number can be thought of as an approximation of the number of new customers you get.
Cost / conv. (1-per-click) : Shows the cost (how much you spend on clicks) divided cameroon whatsapp data by your total conversions. This helps measure your return on investment (ROI). Ideally, you should spend less on clicks than you get on conversions.
Conv. rate (1-per-click) : Shows the percentage of clicks that result in conversions. The higher the percentage, the more effective your ad or keyword is.
View-through conv. : Measures the amount of time a customer views but does not click and then performs a conversion.
Advanced Options for Conversion Tracking in Google AdWords
Track conversions from your website shopping cart
Tracking purchases that you don’t set your own values for involves taking the basic tracking code provided by Google AdWords and modifying it with code that’s unique to your ecommerce platform, such as eBay or PayPal. Each site does this a little differently, so read the documentation to find out how. Unless you have some knowledge of web programming and HTML, it’s not worth installing yourself.
When this option is set correctly, any conversion value statistics like total conversion value and cost per click will reflect the actual revenue of the products you sell, as opposed to a static value.