Sell like magic with new AI Tools
Posted: Wed Feb 12, 2025 6:20 am
At Yotpo, our people are the driving force behind everything we do. We created the FFC because we wanted to give something back to our flock — something that would align with our community and values. We hope through the FFC we can get o …
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Survey: ‘Stale’ Product Reviews Are A Big Turn-Off For Shoppers
by
Steve Hutt
4 minute read
survey:-‘stale’-product-reviews-are-a-big-turn-off-for-shoppers
Review volume is key, but recency counts too: Nearly 40% won’t buy if product bolivia phone number list reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year.
JANUARY 11, 2021—CHICAGO—The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if the only reviews available are older than 90 days. Most shoppers surveyed – 86% – place even more importance on review recency when buying a product or brand for the first time.
This story continues at Yotpo
Special thanks to our friends at Yotpo for their insights on this topic.
Search articles...
FOLLOW ON SOCIAL
6K
12K
5K
1K
1K
LISTEN TO THE PODCAST
GROWING GLOBAL PODCAST
eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes
TRENDING POSTS
The Best Order Fulfillment Companies For Ecommerce 2025
How To Accurately Value Your Ecommerce Business In 2025: A Founder’s Guide
10+ Best Wholesale Suppliers In The USA For 2025
Website Traffic Crisis 2025: AI Search Revolution & 4 Ways To Future-Proof Your Store
How To Evaluate The Worth Of An Ecommerce Business In 2025
TikTok Shop Strategies: Mastering The Fastest-Growing Platform
TRUSTED PARTNERS
SendBird
Shopify Checkout
Shopify Partners
Survey: ‘Stale’ Product Reviews Are A Big Turn-Off For Shoppers
by
Steve Hutt
4 minute read
survey:-‘stale’-product-reviews-are-a-big-turn-off-for-shoppers
Review volume is key, but recency counts too: Nearly 40% won’t buy if product bolivia phone number list reviews are older than 90 days, and 62% won’t purchase if reviews are older than a year.
JANUARY 11, 2021—CHICAGO—The majority of shoppers do their homework prior to purchase, with nearly 70% reading between one and 25 consumer product reviews. Some 44% of consumers want access to reviews written within the past month, and 38% won’t purchase a product if the only reviews available are older than 90 days. Most shoppers surveyed – 86% – place even more importance on review recency when buying a product or brand for the first time.