How Instagram will rank content in 2023: Feed, Stories, Explore, Reels, Search
Posted: Wed Feb 12, 2025 6:39 am
Ig has become one of the most popular social media platforms in the world, with hundreds of millions of users sharing and interacting on this platform every day. It is crucial for digital marketers and business owners to understand how IG’s content ranks, as this will directly affect whether their content can be seen by a large number of users. Ig does not use a single algorithm to rank content, but rather uses multiple algorithms, classifiers, and processes ig database to determine what content users see. The ig algorithm ranks content based on factors such as user behavior, relationships, and timeliness.
1. Instagram’s content ranking mechanism
How Instagram ranks content based on user behavior, relationships, and timeliness
Introducing the four main ways to rank Instagram content: Feed, Stories, Explore, and Reels
2. Instagram’s global user data analysis
Instagram's global user data, including the number of active users, gender ratio, and age distribution
What is the impact of these data on content rankings?
3. How can brands increase IG exposure?
What factors influence the ranking of content on Instagram?
Instagram Marketing Success Stories
IV. Conclusion
Future Instagram Trends Predictions and How to React to Them
1. Instagram’s content ranking mechanism
How Instagram ranks content based on user behavior, relationships, and timeliness
Instagram has updated its resources to explain how ranking works in each section of its app: Feed, Stories, Explore, and Reels. Why we care. Understanding how Instagram ranking works is crucial if you want to maximize your visibility and engagement on the platform.
IG content rankings mainly consider three factors: users, creators and posts. User behavior, such as likes, shares, saves, comments, and the amount of time they spend interacting with a post, all affect the ranking of your content.
In addition, the accounts a user has recently followed, which accounts he or she has recently interacted with, what format of content he or she prefers, and the interaction history with other accounts will also be taken into consideration. Creator information, such as the number of interactions users have had with the creator in the past few weeks and whether the creator’s content complies with Instagram’s content guidelines, also affects IG rankings. Finally, information about the posts that IG searches for, such as popularity, posting time, location, and user acceptance of multiple posts by the same creator, is also taken into account.
Introducing the four main ways to rank Instagram content: Feed, Stories, Explore, and Reels
As time goes by, the ranking mechanism of IG content ranking is also constantly changing and evolving. For example, in 2023 IG updated the way it ranks its feed and Stories, giving more weight to its recommendations and community guidelines. In addition, Ig has also added a new section called "Personalize your Feed and Stories" that provides new tips for personalizing Feed and Stories.
1. Ig’s Feed
The feed is a mix of content that includes posts from accounts a user follows, recommended content, and ads. Feed ranking takes thousands of signals into account. The signals discussed on Instagram all fall into three main categories – users, creators, and posts. Includes engagement, accounts the user has recently followed, accounts the user has recently liked or engaged with, etc.
2. Instagram story
The ranking of Story mainly considers factors such as the relationship between users and creators, and the user's viewing and interaction history with the creator's stories. Includes sharing by accounts you follow, viewing history, and more.
1. Instagram’s content ranking mechanism
How Instagram ranks content based on user behavior, relationships, and timeliness
Introducing the four main ways to rank Instagram content: Feed, Stories, Explore, and Reels
2. Instagram’s global user data analysis
Instagram's global user data, including the number of active users, gender ratio, and age distribution
What is the impact of these data on content rankings?
3. How can brands increase IG exposure?
What factors influence the ranking of content on Instagram?
Instagram Marketing Success Stories
IV. Conclusion
Future Instagram Trends Predictions and How to React to Them
1. Instagram’s content ranking mechanism
How Instagram ranks content based on user behavior, relationships, and timeliness
Instagram has updated its resources to explain how ranking works in each section of its app: Feed, Stories, Explore, and Reels. Why we care. Understanding how Instagram ranking works is crucial if you want to maximize your visibility and engagement on the platform.
IG content rankings mainly consider three factors: users, creators and posts. User behavior, such as likes, shares, saves, comments, and the amount of time they spend interacting with a post, all affect the ranking of your content.
In addition, the accounts a user has recently followed, which accounts he or she has recently interacted with, what format of content he or she prefers, and the interaction history with other accounts will also be taken into consideration. Creator information, such as the number of interactions users have had with the creator in the past few weeks and whether the creator’s content complies with Instagram’s content guidelines, also affects IG rankings. Finally, information about the posts that IG searches for, such as popularity, posting time, location, and user acceptance of multiple posts by the same creator, is also taken into account.
Introducing the four main ways to rank Instagram content: Feed, Stories, Explore, and Reels
As time goes by, the ranking mechanism of IG content ranking is also constantly changing and evolving. For example, in 2023 IG updated the way it ranks its feed and Stories, giving more weight to its recommendations and community guidelines. In addition, Ig has also added a new section called "Personalize your Feed and Stories" that provides new tips for personalizing Feed and Stories.
1. Ig’s Feed
The feed is a mix of content that includes posts from accounts a user follows, recommended content, and ads. Feed ranking takes thousands of signals into account. The signals discussed on Instagram all fall into three main categories – users, creators, and posts. Includes engagement, accounts the user has recently followed, accounts the user has recently liked or engaged with, etc.
2. Instagram story
The ranking of Story mainly considers factors such as the relationship between users and creators, and the user's viewing and interaction history with the creator's stories. Includes sharing by accounts you follow, viewing history, and more.