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Email open rate Total link clicks Most clicked link Email opening time

Posted: Sat Dec 07, 2024 6:21 am
by Rakibul520
However, a huge amount of data can lead to noise. It can be difficult to determine which data is useful. Therefore, marketers need to understand their business objectives and identify the information they need to meet them. campaign proposal • Requirements. For example, if you are a SaaS marketer, you might want to know the age, gender, location, business type, total employees, and annual revenue of your potential customers. If you are an eCommerce marketer, your focus areas could be age, location, gender, occupation, income, etc.

However, you're only singapore phone number library scratching the surface with this data. By performing behavioral analysis of your consumers, you can dig much deeper into your audience's behavior and preferences. Behavioral analysis helps you gain the following insights: The average number of unsubscribes per email sent. This data helps you run more informed email marketing campaigns . You can determine the best time to send your emails and what type of links get the most clicks.

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However, behavioral analysis is not enough. You need to combine it with two other elements of data analysis: outcome analysis and experience analysis. Results analysis focuses on outcomes such as number of purchases, average revenue per campaign, average revenue per subscriber, conversion rate, and return on investment (ROI) for each campaign. Experience analysis focuses on interests and preferences. Do certain segments have a higher email open rate than others? Do emails with discounts have a higher conversion rate ? By combining behavioral, results, and experience analysis, you can develop a laser-targeted email marketing strategy that drives greater engagement and ROI.