A company needs to offer something
Posted: Thu Feb 13, 2025 9:22 am
Now let's go back to our situation: it would not have been enough for Havaianas to simply create colorful sandals (Product) , with a new value table (Price), invest in a distribution and sales dynamic (Place) or make fun and colorful commercials (Promotion).
The success of this case is that it found the balance between these 4 sectors, working t business owner data o strengthen the brand in front of a well-selected target audience.
And now that we can show and make understood how the set of the 4p's of marketing or marketing mix works, it is time to understand what the role of each of them is.
Come on?
1. P for Product
The Product here must also encompass services offered by a business.
But this is not the main focus of this pillar.
The success of this case is that it found the balance between these 4 sectors, working t business owner data o strengthen the brand in front of a well-selected target audience.
And now that we can show and make understood how the set of the 4p's of marketing or marketing mix works, it is time to understand what the role of each of them is.
Come on?
1. P for Product
The Product here must also encompass services offered by a business.
But this is not the main focus of this pillar.