So how exactly can you be sure that your SEO content strategy is delivering results? Using a SERP tracker to obtain the necessary data will inform you about how your SEO strategy is performing and ways to improve it, resulting in a better return on investment.
In this article, we’ll walk you through how to fully leverage a SERP tracker to improve your SEO content strategy . But before that, what exactly is a SERP tracker and what are some of its key features?
What is SERP Tracker?
A SERP tracker is a program that provides data on how your website or your competitors are performing on search engine results pages (SERPs).
SERP trackers take the guesswork out of creating an effective SEO content strategy .
Overall, using a SERP tracker makes it easier to highlight your SEO results to stakeholders. Whether you’re a corporate or agency, you can create custom reports to view your work and highlight KPIs that are important to your organization.
What Are the Characteristics of a SERP Tracker?
Each SERP tracker has its own unique features. In this section northeast telephone number data we will highlight some of the key features that every SERP tracker should have:
SERP Performance keyword tracking
When it comes to SEO, keywords play an important role. People use keywords to find information or answers to their queries in search engines. Keywords also give search engine robots information about what content on a web page contains.
By tracking a specific keyword, you can see which websites dominate those words across different search engines. You can also track how your content is performing for a specific keyword, whether it’s moving up or dropping to a lower position. You should also be able to see the keyword difficulty and search volume for a specific keyword .
Keyword tracking in the SERP tracker can be done in two ways:
Enter your website URL into your SEO keyword finder to see which keywords your site ranks for . Or,
Search for specific keywords to see who is ranking for those keywords.
How A SERP Tracker Can Improve Your Content Strategy
Some SERP trackers allow you to set up position tracking for a specific keyword. This way, you can automate tracking your site’s keyword rankings for a specific keyword over a period of time.
When setting this up, you can specify which search engine (Google or Bing) and which device (computer or mobile) you want your SERP tracker to focus on, as well as the specific location you are targeting.
Setting this up means that your SERP tracker will occasionally bring you reports for the keywords you are tracking. This could be daily, weekly, or monthly.
Overall, using a SERP tracker to check your keyword performance is an effective way to monitor your website's keyword performance without manually checking every keyword on Google or other search engines.
SEO competition analysis
A SERP tracker also allows you to do a competitive SEO analysis. By doing a competitive SEO analysis, you can find out what your competitors are doing better than you.
You’ll uncover their top performing keywords, incoming links, and top referring domains. With this information, you can understand your competitor’s SEO strategy and see how you compare. You can also include what’s working for your competitors and pay attention to some of their shortcomings.
It is very easy to perform SEO competitive analysis in a SERP tracker . Just enter your competitor’s website URL and generate a detailed report of their SEO performance. Here are some SEO metrics to look out for when performing SEO competitive analysis:
Domain Rating (DR)
Estimated organic site traffic
Organic traffic across multiple devices (desktop and mobile)
Estimated number of keywords
Number of referring domains
Organic traffic distribution by country
SERP features they rank on (featured snippets, video carousels, FAQs, people ask too)
Loss and drop in keyword rankings
Backlink gaps
Site ranking tracking
Tracking your site’s rank is an important part of SEO as it allows you to analyze your performance. By doing this, you can find out how your website is performing on the search engine results pages (SERPs). You can also find out what keywords your site is ranking for and where they are ranking for those specific keywords.
Not only that, but using a rank tracker will give you full visibility into your SEO performance so you know what you need to do to improve. You can easily track how your site ranks on various search engines in different countries or regions. You can also visualize what your SEO progress looks like.
How A SERP Tracker Can Improve Your Content Strategy
Here are some details your SERP software should include:
Ranking position - this can be broken down into groups, for example positions 1-5, positions 5-10, etc.
SERP features – you can see if your site ranks for any SERP features like featured snippets , image packs, video carousels, people also ask, etc.
Lost and gained keywords
Domain Rating (DR)
Estimated search volume
Cost per click (CPC)
Most SERP trackers will send you a regular email report of some of the key metrics above, so you can keep a closer eye on your site’s SEO performance on a periodic basis.
Traffic analysis
Traffic analysis involves collecting and analyzing data about visitors to your website. This analysis will help you better understand how your website generates traffic and ways to increase your site traffic .
Additionally, by conducting a traffic analysis, you can identify key areas you should focus on when optimizing your site for search engine rankings.
Here are some KPIs to look out for when analyzing traffic in a SERP tracker:
Traffic volume - the number of people visiting your site
Traffic sources – how visitors find your site (organic search, sponsored ads, social media, forums or groups, newsletters, etc.)
Page views – the number of times visitors interact with a web page or content
Bounce rate - the percentage of visitors who leave your site without engaging with your content
Analyzing traffic data is pretty simple. Just enter your website URL into your SERP tracker and you’ll get the data you need.
How to Use SERP Tracker to Improve Your SEO Content Strategy?
Now that you understand some of the characteristics of a SERP tracker, how can you use these features to improve your SEO content strategy to get better ROI from your SEO efforts?
Find keywords with potential search traffic
Every SEO content strategy aims to increase traffic to search engines, and to achieve this, you need to create content about topics that people are already searching for online.
Using a SERP tracker will help you find keywords to target and their search traffic potential. With a SERP tracker like AccuRanker, you can search for new keyword ideas in your niche and find keywords related to your seed keywords. More importantly, you will learn the search volumes and keyword difficulty for each keyword and decide if it is worth pursuing.
