Brands are already seeing impressive results
Posted: Sun Feb 16, 2025 8:11 am
That’s exactly what BigDUG had in mind when it partnered with TikTok creator @TheP00lGuy . BigDUG is a UK-based storage and shelving company that typically sells to large and medium-sized businesses.
But when the pandemic hit, it shifted its focus to a more domestic customer. With more people spending time at home, there was a surge in online sales of DIY products in the country. In the United States, the situation is similar .
@TheP00lGuy (aka Miles Laflin), a pool cleaner and home improvement creator on TikTok, was the perfect match for the brand to reach this new audience. He created a video where he used a BigDUG rack to organize his stuff before cleaning a dirty pool. It was viewed by over 1.5 million people and received over 150,000 likes. With these results, they decided to partner with Miles on four more projects.
This is not an isolated case. Many brands are discovering that creators are the gateways to awareness within communities .
One of the best things about video creators belgium phone number list for brands is that they are so different from traditional marketing. And that’s especially great for Gen Z (ages 9-24), who don’t really pay attention to traditional marketing .
Branded content generated by digital creators can take the form of dance, jokes, comedy and slapstick. The idea is to make ads that don't look like conventional ads .
Another example of a partnership between Newton Baby and three creators @tayandthetwins, @thecarlinfamily, @mollythemom proves this point. The company, known for its quality crib mattresses, wanted to reach out to TikTok’s audience to raise awareness in a relaxed and fun way.
The result was a series of pranks that the creators made with their partners to highlight how easy it was to clean mattresses. The engagement rate across all videos was nearly 20%.
But when the pandemic hit, it shifted its focus to a more domestic customer. With more people spending time at home, there was a surge in online sales of DIY products in the country. In the United States, the situation is similar .
@TheP00lGuy (aka Miles Laflin), a pool cleaner and home improvement creator on TikTok, was the perfect match for the brand to reach this new audience. He created a video where he used a BigDUG rack to organize his stuff before cleaning a dirty pool. It was viewed by over 1.5 million people and received over 150,000 likes. With these results, they decided to partner with Miles on four more projects.
This is not an isolated case. Many brands are discovering that creators are the gateways to awareness within communities .
One of the best things about video creators belgium phone number list for brands is that they are so different from traditional marketing. And that’s especially great for Gen Z (ages 9-24), who don’t really pay attention to traditional marketing .
Branded content generated by digital creators can take the form of dance, jokes, comedy and slapstick. The idea is to make ads that don't look like conventional ads .
Another example of a partnership between Newton Baby and three creators @tayandthetwins, @thecarlinfamily, @mollythemom proves this point. The company, known for its quality crib mattresses, wanted to reach out to TikTok’s audience to raise awareness in a relaxed and fun way.
The result was a series of pranks that the creators made with their partners to highlight how easy it was to clean mattresses. The engagement rate across all videos was nearly 20%.