Are all blogs relevant?
Posted: Sun Feb 16, 2025 8:12 am
No. Blogs are still very relevant for businesses, but not all are equally effective. Some businesses see results from their blogging efforts (organic search traffic, lead generation , SERP improvements, etc.). But others don't enjoy these benefits.
Obviously, you want to be in the first category, not the second. And if you already know you're not getting results from your efforts, it's time to make a change. Fortunately, the reasons why blogging works for some and not for others are no secret.
You need to understand the basics of SEO
First, to make your blog as effective as possible, you need to understand at least the basics of search engine optimization (SEO) .
Of course, the more you know, the better. But even if you know just a few basic principles, you can take your blog from underperforming to great.
We have created several other posts that explore SEO basics, both in general terms and for the B2B segment. We won't repeat all of the content here, but we will show you some examples.
seo guide
First, search intent.
In a way, Google doesn't care about your benin phone number list business. It cares about accurately solving the search intent.
If a user asks that question about brown spots in their garden, they don't want an article about cherry tomatoes or unicycles. They also don't want an article that casually mentions brown spots in a garden and then goes off in an unrelated direction.
You definitely don't want an article about brown spots on skin, brown spots on bananas, dog breeds with brown spots on their fur, or anything else related to brown spots that has nothing to do with your garden.
You want an article that clearly and authoritatively explains why brown spots are appearing in your garden.
Obviously, you want to be in the first category, not the second. And if you already know you're not getting results from your efforts, it's time to make a change. Fortunately, the reasons why blogging works for some and not for others are no secret.
You need to understand the basics of SEO
First, to make your blog as effective as possible, you need to understand at least the basics of search engine optimization (SEO) .
Of course, the more you know, the better. But even if you know just a few basic principles, you can take your blog from underperforming to great.
We have created several other posts that explore SEO basics, both in general terms and for the B2B segment. We won't repeat all of the content here, but we will show you some examples.
seo guide
First, search intent.
In a way, Google doesn't care about your benin phone number list business. It cares about accurately solving the search intent.
If a user asks that question about brown spots in their garden, they don't want an article about cherry tomatoes or unicycles. They also don't want an article that casually mentions brown spots in a garden and then goes off in an unrelated direction.
You definitely don't want an article about brown spots on skin, brown spots on bananas, dog breeds with brown spots on their fur, or anything else related to brown spots that has nothing to do with your garden.
You want an article that clearly and authoritatively explains why brown spots are appearing in your garden.