The language of the digital world is changing at a surprising pace
Posted: Sun Feb 16, 2025 8:13 am
The ability to create memes and stickers has become increasingly common among Internet users, especially to play on everyday events.
At the same speed, terms and expressions emerge that go viral within a few days on social networks such as Tik Tok and Twitter, until they become part of everyday vocabulary.
For this reason, some of the searches that were most noticeable among Mexicans throughout 2021 had to do with the impressive linguistic change in the digital world:
what does gpi mean — it is short for “thanks for inviting” that has appeared in many social media chats;
What does uwu mean? This slang refers to an emotion of tenderness or joy and is influenced by anime drawings, which are very common in Eastern culture;
What does nashe mean — the term coined by Argentine influencer Coscu became continental and refers to something that attracts positive attention and
what does pov mean — an acronym originally from English, which stands for “Point of View” or “point of view” in Spanish. It has been used intensively in Tik Tok challenges.
I only discovered these expressions when I saw the Google report, I was not aware of their massive popularity these days. And you, did you already know them?
Well, in any case, this dynamic transformation in the way we communicate digitally can open up opportunities for brands in their attempts to make good impressions on their potential consumers.
It doesn't mean that your brand has to use informal language in every piece of content or social media post, especially if your buyer persona doesn't speak it.
But it is key to follow such movements, so you bolivia phone number list will identify the occasions in which a more relaxed marketing action can be effective in generating traffic to the website and brand awareness .
Another important action regarding digital language is keyword research, one of the bases of SEO. By using tools such as SEMRush, Buzzsumo, Answer the public and Google Trends itself, you will detect various expressions that you did not know and that your ideal client may be searching for on Google at any time.
So, what did you think of the insights that Google brought in its 2021 report? Here I chose to focus on information about Mexico, however there is some very interesting data on the behavior of users in other countries, so be sure to check out the full report.
To close, I invite you to subscribe to the Rock Content newsletter . With our emails you will stay up to date with the most relevant topics in the digital world, such as the one we brought you today. Join us!
At the same speed, terms and expressions emerge that go viral within a few days on social networks such as Tik Tok and Twitter, until they become part of everyday vocabulary.
For this reason, some of the searches that were most noticeable among Mexicans throughout 2021 had to do with the impressive linguistic change in the digital world:
what does gpi mean — it is short for “thanks for inviting” that has appeared in many social media chats;
What does uwu mean? This slang refers to an emotion of tenderness or joy and is influenced by anime drawings, which are very common in Eastern culture;
What does nashe mean — the term coined by Argentine influencer Coscu became continental and refers to something that attracts positive attention and
what does pov mean — an acronym originally from English, which stands for “Point of View” or “point of view” in Spanish. It has been used intensively in Tik Tok challenges.
I only discovered these expressions when I saw the Google report, I was not aware of their massive popularity these days. And you, did you already know them?
Well, in any case, this dynamic transformation in the way we communicate digitally can open up opportunities for brands in their attempts to make good impressions on their potential consumers.
It doesn't mean that your brand has to use informal language in every piece of content or social media post, especially if your buyer persona doesn't speak it.
But it is key to follow such movements, so you bolivia phone number list will identify the occasions in which a more relaxed marketing action can be effective in generating traffic to the website and brand awareness .
Another important action regarding digital language is keyword research, one of the bases of SEO. By using tools such as SEMRush, Buzzsumo, Answer the public and Google Trends itself, you will detect various expressions that you did not know and that your ideal client may be searching for on Google at any time.
So, what did you think of the insights that Google brought in its 2021 report? Here I chose to focus on information about Mexico, however there is some very interesting data on the behavior of users in other countries, so be sure to check out the full report.
To close, I invite you to subscribe to the Rock Content newsletter . With our emails you will stay up to date with the most relevant topics in the digital world, such as the one we brought you today. Join us!