How does Bing's full page algorithm work?
Posted: Sun Feb 16, 2025 8:28 am
Knowing that any search engine results page (SERP) is a product that Bing and Google sell to their users (even if it is free for the user, we pay indirectly through the presence of advertisements), the question that the Full Page Algorithm answers can be summarized as follows:
“What products does Bing want to provide to its customers?”
The role of the Full Page Algorithm is to create the best possible product from the available parts proposed by the candidate rankings.
BING MICROSOFT Brand SERP
This is a beautiful SERP, rich and balanced, which serves the user very well.
As if by chance, it is a brand SERP: my favorite subject on Kalicube.pro
The 'rich' SERP in detail
The blue links are there
The blue links are the foundation upon which everything else is built and the benchmark against which any candidate/rich item is compared.
For any rich element to take the place of a link, it must provide vietnam phone number data the user with a “better” experience than the blue link. Nathan Chalmers puts it this way: “deliver more effectively to the user.”
It is important to note that the blue links are always present. There may be only 3, or even 10 or 12, but they are always there.
A winning bid from a candidate ranking may be ignored
Once all candidate rankings had submitted their bids, it seemed to me that any candidate/rich element that placed a winning bid (i.e. proved it provided a better user experience than a blue link) would get a spot.
But that's not necessarily the case: Nathan Chalmers reveals that the full-page algorithm makes the final decision on whether or not a rich element gets a spot on the SERP.
“What products does Bing want to provide to its customers?”
The role of the Full Page Algorithm is to create the best possible product from the available parts proposed by the candidate rankings.
BING MICROSOFT Brand SERP
This is a beautiful SERP, rich and balanced, which serves the user very well.
As if by chance, it is a brand SERP: my favorite subject on Kalicube.pro
The 'rich' SERP in detail
The blue links are there
The blue links are the foundation upon which everything else is built and the benchmark against which any candidate/rich item is compared.
For any rich element to take the place of a link, it must provide vietnam phone number data the user with a “better” experience than the blue link. Nathan Chalmers puts it this way: “deliver more effectively to the user.”
It is important to note that the blue links are always present. There may be only 3, or even 10 or 12, but they are always there.
A winning bid from a candidate ranking may be ignored
Once all candidate rankings had submitted their bids, it seemed to me that any candidate/rich element that placed a winning bid (i.e. proved it provided a better user experience than a blue link) would get a spot.
But that's not necessarily the case: Nathan Chalmers reveals that the full-page algorithm makes the final decision on whether or not a rich element gets a spot on the SERP.