Differentiated segmentation
Posted: Sun Feb 16, 2025 8:34 am
This system requires a different approach depending on the subsets. That is, after dividing the audience, the company chooses two or more groups and implements communication, marketing and sales actions according to the particularities of each cluster.
Custom segmentation
When we decide to use the personalized strategy, we must be aware that we need to adapt the service, product and/or message keeping in mind the consumer profile.
Concentrated segmentation
This segmentation is applied when the company decides to focus its resources and efforts on a single segment.
Despite requiring a more austere investment, resorting to this type of strategy can be dangerous, since it considerably limits the target market of the business.
Why is it important to have good segmentation criteria?
Using segmentation criteria that are appropriate to a company's objectives, needs and projections not only ensures that it can reach corporate audiences more efficiently, but also allows for better commercial results. But that's not all!
Audience segmentation guided by these brazil phone number list variables enables the company to:
Gain a strong competitive advantage primarily in customer experience ;
identify the most potentially profitable clusters based on the solutions you market;
personalize the value proposition;
develop and execute more efficient and successful marketing and sales strategies;
increase attraction and loyalty rates;
reduce costs by making smart use of your resources.
As you can see, the correct selection and application of segmentation criteria enables the company to serve exactly the public it wishes to reach , saving financial resources and optimizing ROI.
Did you like to learn more about segmentation criteria and now want to learn more about the psychographic variable? Then we recommend that you immediately click on our post on the subject . Learn more with us!
Custom segmentation
When we decide to use the personalized strategy, we must be aware that we need to adapt the service, product and/or message keeping in mind the consumer profile.
Concentrated segmentation
This segmentation is applied when the company decides to focus its resources and efforts on a single segment.
Despite requiring a more austere investment, resorting to this type of strategy can be dangerous, since it considerably limits the target market of the business.
Why is it important to have good segmentation criteria?
Using segmentation criteria that are appropriate to a company's objectives, needs and projections not only ensures that it can reach corporate audiences more efficiently, but also allows for better commercial results. But that's not all!
Audience segmentation guided by these brazil phone number list variables enables the company to:
Gain a strong competitive advantage primarily in customer experience ;
identify the most potentially profitable clusters based on the solutions you market;
personalize the value proposition;
develop and execute more efficient and successful marketing and sales strategies;
increase attraction and loyalty rates;
reduce costs by making smart use of your resources.
As you can see, the correct selection and application of segmentation criteria enables the company to serve exactly the public it wishes to reach , saving financial resources and optimizing ROI.
Did you like to learn more about segmentation criteria and now want to learn more about the psychographic variable? Then we recommend that you immediately click on our post on the subject . Learn more with us!