Expand the reach of your content and save money

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Interactive content not only has the potential to convey the right message to your audience, but it also has a higher chance of being shared and liked on social media platforms . It especially helps you in the awareness and consideration phases.

When structuring your PPC campaigns, you target social ads based on your buyer persona . You also use “lookalikes” and remarketing to reach people who have already visited your site. The truth: you and most of your competitors are using similar strategies .

People are hit by a variety of ads and messages every day, if you add a little entertainment with interactive quizzes and calculators, they get even more engaged.

When prospects find content useful (as well as entertaining), they're more likely to share it to help their friends. With more shares, your content's reach expands without you having to pay more.

For example, this campaign by tequila cambodia phone number list manufacturer Patrón was created for International Margarita Day. On Twitter, they promoted margarita recipes and asked the audience to vote. As a result, people shared, liked, commented, and interacted with the brand.


Source: Cyberclick
Setting up your ads to make the most of interactive content
How can interactive content and PPC work seamlessly together?

This starts with segmentation and the buying journey.

Awareness Phase: Help your leads understand their problems. Target your ads based on your buyer persona or people who look like the buyer in your Facebook or LinkedIn ads. During this phase, interactive content makes the experience of getting to know your brand more vivid.
Consideration Phase: Remarketing helps you re-engage people who are new to your brand. Introduce these people to your solutions. Interactive experiences will help your leads find a personalized solution that better solves their problems, and at the same time, you will win over new potential customers.
Decision phase: Remarketing is also a great strategy here. You generally have the lead’s contacts, so you can segment Facebook and LinkedIn to show ads only to people who visited some important content you sent via email, for example.