Prevent internal duplicate content risks
Posted: Sun Feb 16, 2025 8:50 am
Use the Canonical tag
Sometimes you don’t have the option to remove the cannibalized pages and keep just one: it could be because it’s a PPC landing page, great content from a user experience perspective, or because CMS restrictions cause the page to be duplicated… When you’re faced with this case, consider using canonicalization to help you solve the problem. This will allow you to not only tell bots which page is the primary page, and therefore indicate it as the one that should rank on the SERP, but also ensure that ranking signals (like link juice) are attributed to the canonical page.
I advise you not to use the Canonical tag if the content is really different: it is a diversion from its primary purpose and Google's algorithm may well not take it into account.
We have mainly discussed the risk of cannibalization between two algeria phone number data pages with unique content. But you must also ensure that your site is not a victim of DUST : Duplicate URL, Same Text.
Internal duplicate content can be caused by multiple causes, such as poor management of URL rewriting, or as often on e-commerce sites by sorting solutions. This article does not aim to address the issue of DUST, which would deserve a complete file: just remember that good management of the htaccess file, the Robots.txt file, the Meta "Robots" tag, the Canonical tag, can significantly limit the risks of DUST .
Run the internal linking report
Create a project in the Site Audit tool.
Sometimes you don’t have the option to remove the cannibalized pages and keep just one: it could be because it’s a PPC landing page, great content from a user experience perspective, or because CMS restrictions cause the page to be duplicated… When you’re faced with this case, consider using canonicalization to help you solve the problem. This will allow you to not only tell bots which page is the primary page, and therefore indicate it as the one that should rank on the SERP, but also ensure that ranking signals (like link juice) are attributed to the canonical page.
I advise you not to use the Canonical tag if the content is really different: it is a diversion from its primary purpose and Google's algorithm may well not take it into account.
We have mainly discussed the risk of cannibalization between two algeria phone number data pages with unique content. But you must also ensure that your site is not a victim of DUST : Duplicate URL, Same Text.
Internal duplicate content can be caused by multiple causes, such as poor management of URL rewriting, or as often on e-commerce sites by sorting solutions. This article does not aim to address the issue of DUST, which would deserve a complete file: just remember that good management of the htaccess file, the Robots.txt file, the Meta "Robots" tag, the Canonical tag, can significantly limit the risks of DUST .
Run the internal linking report
Create a project in the Site Audit tool.