Bryan: Yes, it is. Especially if we’re talking
Posted: Sun Feb 16, 2025 9:02 am
Anytime you give a company or a vendor an opportunity to make money, if they see the opportunity, they’re going to take it. If they’re not taking it, they’re either just interested in taking your money, jumping through a few hoops and then saying it didn’t work, or they don’t believe in your product. That doesn’t mean your product isn’t going to work or that your brand isn’t good. It means that you have to figure out how to communicate why it is going to work or why it is good to the next marketing agency. Eventually, you’re going to have to communicate that to the world anyway. Your first job is selling a marketing agency on a commission basis.
A model wearing an olive coloured dress shirt by Teddy Stratford next to a pool.
For Bryan, getting Teddy Stratford off the ground took three years—but the trust in his product concept urged him to keep on building. Teddy Stratford
Felix: Was it is a difficult model to get others on board with?
at the beginning. One of the reasons why the first marketing agency that agreed to work this way agreed to do it, is because I could point to the Kickstarter campaign and say, “Hey, look, $95,000 in sales. If you communicate the message well and target it well, you’re going to get some sales.” They looked at that and they said, yeah, you’re right. That at the uganda phone number data outset, is very difficult to do if you don’t have something that you can point to. I almost always recommend that people who are starting out do some sort of Kickstarter because if you can’t get people who you don’t know to buy your product, you don’t have a business. Kickstarter is the easiest, lowest friction way to put your product out to the world without sinking a ton of money into it. It’s a good way to test things out, even seven years later, Kickstarter is good for that.
A model wearing an olive coloured dress shirt by Teddy Stratford next to a pool.
For Bryan, getting Teddy Stratford off the ground took three years—but the trust in his product concept urged him to keep on building. Teddy Stratford
Felix: Was it is a difficult model to get others on board with?
at the beginning. One of the reasons why the first marketing agency that agreed to work this way agreed to do it, is because I could point to the Kickstarter campaign and say, “Hey, look, $95,000 in sales. If you communicate the message well and target it well, you’re going to get some sales.” They looked at that and they said, yeah, you’re right. That at the uganda phone number data outset, is very difficult to do if you don’t have something that you can point to. I almost always recommend that people who are starting out do some sort of Kickstarter because if you can’t get people who you don’t know to buy your product, you don’t have a business. Kickstarter is the easiest, lowest friction way to put your product out to the world without sinking a ton of money into it. It’s a good way to test things out, even seven years later, Kickstarter is good for that.