Segment your email database
Posted: Sun Feb 16, 2025 9:12 am
If your company has more than one buyer persona , it is advisable to segment the database according to these criteria and send a different newsletter to each of them. This will help you offer more personalized content and, consequently, increase engagement metrics.
And even if you only have one buyer persona, always keep an eye out for opportunities to target them better. This is one of the biggest benefits of Email Marketing!
Be Mobile Friendly
According to data from the State of Email 2017 Report , 54% of people open their emails via a mobile device. That means that whenever you costa rica phone number list think about responsiveness, you will optimize your users’ experience and, consequently, increase your results.
If you're using a bolder design, remember to choose a responsive option with a simple structure. If possible, reduce the size of images that are merely illustrative and increase the size of CTA buttons.
Also, always think about the experience as a whole. There's no point in racking your brains to create a great email experience and not optimizing your reader's other touchpoints.
If someone clicks on an email CTA and ends up on a landing page that takes a long time to load or doesn't fit their phone's screen size, they may become frustrated and not take the action you're suggesting.
If you want more tips, check out our post on responsive email design .
And even if you only have one buyer persona, always keep an eye out for opportunities to target them better. This is one of the biggest benefits of Email Marketing!
Be Mobile Friendly
According to data from the State of Email 2017 Report , 54% of people open their emails via a mobile device. That means that whenever you costa rica phone number list think about responsiveness, you will optimize your users’ experience and, consequently, increase your results.
If you're using a bolder design, remember to choose a responsive option with a simple structure. If possible, reduce the size of images that are merely illustrative and increase the size of CTA buttons.
Also, always think about the experience as a whole. There's no point in racking your brains to create a great email experience and not optimizing your reader's other touchpoints.
If someone clicks on an email CTA and ends up on a landing page that takes a long time to load or doesn't fit their phone's screen size, they may become frustrated and not take the action you're suggesting.
If you want more tips, check out our post on responsive email design .