6. Adopt Member-Get-Member type strategies
Posted: Sun Feb 16, 2025 9:13 am
Attracting new customers is the goal of true marketing, but now with cookieless you don't have to limit yourself to attracting them with data.
While taking advantage of Big Data gives you greater assertiveness , there are still some traditional marketing formulas that continue to work.
One such strategy is the Member-Get-Member type, meaning "a user brings another user." Despite the digital age, companies in this sector continue to use this strategy because it yields results.
UberEats, for example, in most of the countries in which it is present, rewards in some way users who invite their friends or acquaintances to join the community of new users.
You can analyze the best way to reward a customer and incentivize them to help you attract new users.
Without a doubt, it is an excellent strategy czech republic phone number list that never goes out of style.
7. Include the solutions offered by Google
Google is aware of the impact of cookieless on businesses, which is why it has also developed its own solutions.
Privacy SandBox is a closed ecosystem that offers to provide greater protection that complies with data privacy policies , while still personalizing your ads.
Although it may be a controversial solution for some, Privacy SandBox allows advertisers to access Chrome to obtain details of a user who entered their domain. This information is not very detailed, but it will let the brand know something about the user.
Another solution offered by Google is FLoC, Federated Learning of Cohorts . This solution aims to move from individual segmentation to group segmentation by means of an algorithm.
This means that advertising is distributed to different groups of users segmented by similar interests and not to individual users.
While taking advantage of Big Data gives you greater assertiveness , there are still some traditional marketing formulas that continue to work.
One such strategy is the Member-Get-Member type, meaning "a user brings another user." Despite the digital age, companies in this sector continue to use this strategy because it yields results.
UberEats, for example, in most of the countries in which it is present, rewards in some way users who invite their friends or acquaintances to join the community of new users.
You can analyze the best way to reward a customer and incentivize them to help you attract new users.
Without a doubt, it is an excellent strategy czech republic phone number list that never goes out of style.
7. Include the solutions offered by Google
Google is aware of the impact of cookieless on businesses, which is why it has also developed its own solutions.
Privacy SandBox is a closed ecosystem that offers to provide greater protection that complies with data privacy policies , while still personalizing your ads.
Although it may be a controversial solution for some, Privacy SandBox allows advertisers to access Chrome to obtain details of a user who entered their domain. This information is not very detailed, but it will let the brand know something about the user.
Another solution offered by Google is FLoC, Federated Learning of Cohorts . This solution aims to move from individual segmentation to group segmentation by means of an algorithm.
This means that advertising is distributed to different groups of users segmented by similar interests and not to individual users.