Reasons why you should invest
Posted: Sun Feb 16, 2025 9:31 am
As we pointed out previously, Rich Media ads are essential resources for the Digital Marketing strategy mainly because they promote customer experience and, consequently, customer satisfaction.
A good example is image-based ads that appear after the user's device has received all the content. Often, the visual content only appears when the user chooses to view it.
Therefore, this format is essential not only to generate business opportunities, but also to delight consumers to the point of showing interest in the brand and, perhaps, gaining their loyalty.
If you are still unsure about the need to invest in Rich Media, take a look at the 5 reasons that justify its inclusion in corporate digital practices:
Personalization
Thanks to specific metrics, we can optimize ad targeting, which results in greater conversion potential.
More precise monitoring
With Rich Media, you can use more specific metrics egypt phone number list for each objective, thus increasing both decision-making and the probability of achieving the expected results.
Positive browsing experience
Because Rich Media doesn't need to — and shouldn't — be invasive, it allows users to navigate the site naturally.
This is because the display of advertising depends on the visitor's intention, so the user decides when and how they want to access the content.
HTML5
Create amazing Rich Media campaigns with just basic or intermediate knowledge of HTML5.
Among the most efficient editors, we highlight Google Web Designer especially for being intuitive and having functions similar to the most popular image editors today.
Using multiple formats
In a campaign, we can simultaneously exploit several paid media formats. For example, the advertising piece can include videos, surveys and games that capture the user's attention and encourage them to carry out certain actions.
A good example is image-based ads that appear after the user's device has received all the content. Often, the visual content only appears when the user chooses to view it.
Therefore, this format is essential not only to generate business opportunities, but also to delight consumers to the point of showing interest in the brand and, perhaps, gaining their loyalty.
If you are still unsure about the need to invest in Rich Media, take a look at the 5 reasons that justify its inclusion in corporate digital practices:
Personalization
Thanks to specific metrics, we can optimize ad targeting, which results in greater conversion potential.
More precise monitoring
With Rich Media, you can use more specific metrics egypt phone number list for each objective, thus increasing both decision-making and the probability of achieving the expected results.
Positive browsing experience
Because Rich Media doesn't need to — and shouldn't — be invasive, it allows users to navigate the site naturally.
This is because the display of advertising depends on the visitor's intention, so the user decides when and how they want to access the content.
HTML5
Create amazing Rich Media campaigns with just basic or intermediate knowledge of HTML5.
Among the most efficient editors, we highlight Google Web Designer especially for being intuitive and having functions similar to the most popular image editors today.
Using multiple formats
In a campaign, we can simultaneously exploit several paid media formats. For example, the advertising piece can include videos, surveys and games that capture the user's attention and encourage them to carry out certain actions.