3. Measure users at each stage
Posted: Sun Feb 16, 2025 9:53 am
Along the path of your conversion funnel, you can ask users to make small conversions so that they leave you signals that you can measure. This way, you will know what helps you most to guide them on the right path.
Evaluate the users who reached you and those who converted . Try to evaluate the paths they followed and optimize it more and more so that it gives you better results.
Just as the sales funnel does not end when a sale is made, the conversion funnel does not end with the conversion.
Remember that the goal is to create an increasingly stronger bond so that the user eventually becomes a customer. That's why you must constantly work on each cycle.
Digital Marketing Strategies for Each Stage of the Funnel
Now that you know how to create an effective conversion funnel, we will show you some digital marketing strategies that you can use at each stage.
Strategies for TOFU
At this stage, the goal is to capture the attention of the user browsing the Internet. To do this, you must know where most of your buyer personas come from and invest in that source.
Social networks
Sharing your content on social media can help you increase traffic to your domain . If you don't already do this and want to increase your audience's visits, you can start sharing your content at different times to try to attract the attention of the audience you want to reach.
Participating in groups where the topic you cover is discussed can also be a good idea. And when someone has a question about a topic you have covered in your domain, you can provide the clarification they are looking for and add a link to your content if they want more information.
This is a job that requires care, however, it brings very good results, not only to attract more traffic , but also to increase the authority of your brand.
However, you should be careful to share content only when it is actually useful to the user . Be careful not to overdo it and be labeled as a spammer. This, apart from not helping you, will harm your brand image.
Paid Ads
You can also promote your content on social media with paid ads. To do this, you must segment your audience well so that you reach your Buyer Persona and obtain greater conversion efficiency.
Paid ads on search engines like Google can also help you attract more readers to your domain. However, you should also take advantage of Google Ads tools to be able to publish effective ads.
Organic traffic
Organic traffic is , without a doubt, the greatest desire of every business that has an online presence and to achieve it you must optimize your content so that the search engine values it.
Creating content with a focus on SEO is germany phone number list essential to achieve good positioning and greater visibility for your website or blog. Therefore, it is worth investing a lot in this resource.
Indication
Marketing directions have changed. If before directions were word of mouth, today social media and digital media in general have made them different.
When a user shares content, whether by email, WhatsApp or social media , they are making an indication , so it is worth incentivizing them. This can even be an objective of the many conversions you work on in your domain.
Valuable content
Creating valuable content is a strategy that applies to all stages of the conversion funnel , since this is the only way to convert the user.
Valuable content will be responsible for helping you build relationships with readers and gain their trust, which is essential for a quick conversion.
Evaluate the users who reached you and those who converted . Try to evaluate the paths they followed and optimize it more and more so that it gives you better results.
Just as the sales funnel does not end when a sale is made, the conversion funnel does not end with the conversion.
Remember that the goal is to create an increasingly stronger bond so that the user eventually becomes a customer. That's why you must constantly work on each cycle.
Digital Marketing Strategies for Each Stage of the Funnel
Now that you know how to create an effective conversion funnel, we will show you some digital marketing strategies that you can use at each stage.
Strategies for TOFU
At this stage, the goal is to capture the attention of the user browsing the Internet. To do this, you must know where most of your buyer personas come from and invest in that source.
Social networks
Sharing your content on social media can help you increase traffic to your domain . If you don't already do this and want to increase your audience's visits, you can start sharing your content at different times to try to attract the attention of the audience you want to reach.
Participating in groups where the topic you cover is discussed can also be a good idea. And when someone has a question about a topic you have covered in your domain, you can provide the clarification they are looking for and add a link to your content if they want more information.
This is a job that requires care, however, it brings very good results, not only to attract more traffic , but also to increase the authority of your brand.
However, you should be careful to share content only when it is actually useful to the user . Be careful not to overdo it and be labeled as a spammer. This, apart from not helping you, will harm your brand image.
Paid Ads
You can also promote your content on social media with paid ads. To do this, you must segment your audience well so that you reach your Buyer Persona and obtain greater conversion efficiency.
Paid ads on search engines like Google can also help you attract more readers to your domain. However, you should also take advantage of Google Ads tools to be able to publish effective ads.
Organic traffic
Organic traffic is , without a doubt, the greatest desire of every business that has an online presence and to achieve it you must optimize your content so that the search engine values it.
Creating content with a focus on SEO is germany phone number list essential to achieve good positioning and greater visibility for your website or blog. Therefore, it is worth investing a lot in this resource.
Indication
Marketing directions have changed. If before directions were word of mouth, today social media and digital media in general have made them different.
When a user shares content, whether by email, WhatsApp or social media , they are making an indication , so it is worth incentivizing them. This can even be an objective of the many conversions you work on in your domain.
Valuable content
Creating valuable content is a strategy that applies to all stages of the conversion funnel , since this is the only way to convert the user.
Valuable content will be responsible for helping you build relationships with readers and gain their trust, which is essential for a quick conversion.