Branding campaigns on YouTube can now generate sales
Posted: Sun Feb 16, 2025 9:54 am
A new feature has been launched for Google Ads video campaigns: advertisers can now expose their products to all video campaign subtypes , including awareness and consideration phases.
This is great news for YouTube advertisers and will also help those who use video through Google Ads on other platforms.
The new feature opens up an opportunity to test and try to get additional conversions from campaigns that were not initially focused on that.
Marketers will be able to link product feeds to a purchase CTA, even in ads set at the top and middle of the funnel.
Take a look!
Source: Google
Google's mockup shows how the product feed will appear in videos. You can learn how to include a product feed in your video campaigns here .
Get more conversions by advertising at the top of the funnel
Prior to this update, only Video Action and TrueView Shopping campaigns were targeted directly to purchase (bottom of the funnel), and could be linked to Merchant Center feeds.
In these cases, product feeds were a great ghana phone number list addition to video campaigns, providing a relevant source of conversion for the ecommerce.
Source: Search Engine Land
TrueView for Action ads – launched last year – were YouTube's latest attempt to merge awareness and direct feedback.
What's changing now is the ability to combine video ads in campaigns that target the middle and top of the funnel with sales-oriented product listings.
Additionally, video campaigns have more placements where your ads can be shown and use In-stream video ads, unlike True View for Shopping (launched in 2015) and Shoppable True View for Action (launched in 2020).
This is great news for YouTube advertisers and will also help those who use video through Google Ads on other platforms.
The new feature opens up an opportunity to test and try to get additional conversions from campaigns that were not initially focused on that.
Marketers will be able to link product feeds to a purchase CTA, even in ads set at the top and middle of the funnel.
Take a look!
Source: Google
Google's mockup shows how the product feed will appear in videos. You can learn how to include a product feed in your video campaigns here .
Get more conversions by advertising at the top of the funnel
Prior to this update, only Video Action and TrueView Shopping campaigns were targeted directly to purchase (bottom of the funnel), and could be linked to Merchant Center feeds.
In these cases, product feeds were a great ghana phone number list addition to video campaigns, providing a relevant source of conversion for the ecommerce.
Source: Search Engine Land
TrueView for Action ads – launched last year – were YouTube's latest attempt to merge awareness and direct feedback.
What's changing now is the ability to combine video ads in campaigns that target the middle and top of the funnel with sales-oriented product listings.
Additionally, video campaigns have more placements where your ads can be shown and use In-stream video ads, unlike True View for Shopping (launched in 2015) and Shoppable True View for Action (launched in 2020).