Frequency. MailerLite found that the median
Posted: Sun Feb 16, 2025 10:29 am
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15. Set a consistent cadence
Your email content is one thing, your email cadence is another. As part of your email marketing strategy, decide on the frequency and timing of your sendouts. This can feel like a complex task; there’s no shortage of data on how often you should send marketing emails and when. Yet, arguably, many of these differences in open rates and click-through rates based on cadence are relatively small.
open rate was the highest for monthly sendouts, at 40.33%, and lowe thailand phone number data st for emails sent more than seven times a week, at 37.67%. On the other hand, monthly emails saw a median click-through rate of 14.29% while emails sent more than seven times a week saw a 16.67% click-through rate.
Timing. Campaign Monitor found that Fridays had the best open rates, at 18.9%, while Saturday had the worst open rate, at 17.3%. Fridays also had the best click-through rate, at 2.7%, while Saturdays had the worst click-through rate, at 2.4%.
Ultimately, what performs best with your subscribers will be determined by a variety of factors, including your business offering and the industry you exist in. Campaign Monitor’s research ultimately found that the best open rate was only 9% better than the worst; focusing too much on timing is probably less important than other aspects of your emails you can test. As an email marketing best practice, prioritizing consistency will ultimately be the best way to find what yields the highest engagement from your subscribers.
16. Use analytics to drive your email marketing strategy
Use analytics to make data-driven decisions about your email marketing strategy. By paying attention to the email marketing metrics across campaigns, you can adjust your sendouts to better engage your readers. Here are a few metrics worth paying attention to:
Open rate. The percentage of subscribers who open your email newsletter.
15. Set a consistent cadence
Your email content is one thing, your email cadence is another. As part of your email marketing strategy, decide on the frequency and timing of your sendouts. This can feel like a complex task; there’s no shortage of data on how often you should send marketing emails and when. Yet, arguably, many of these differences in open rates and click-through rates based on cadence are relatively small.
open rate was the highest for monthly sendouts, at 40.33%, and lowe thailand phone number data st for emails sent more than seven times a week, at 37.67%. On the other hand, monthly emails saw a median click-through rate of 14.29% while emails sent more than seven times a week saw a 16.67% click-through rate.
Timing. Campaign Monitor found that Fridays had the best open rates, at 18.9%, while Saturday had the worst open rate, at 17.3%. Fridays also had the best click-through rate, at 2.7%, while Saturdays had the worst click-through rate, at 2.4%.
Ultimately, what performs best with your subscribers will be determined by a variety of factors, including your business offering and the industry you exist in. Campaign Monitor’s research ultimately found that the best open rate was only 9% better than the worst; focusing too much on timing is probably less important than other aspects of your emails you can test. As an email marketing best practice, prioritizing consistency will ultimately be the best way to find what yields the highest engagement from your subscribers.
16. Use analytics to drive your email marketing strategy
Use analytics to make data-driven decisions about your email marketing strategy. By paying attention to the email marketing metrics across campaigns, you can adjust your sendouts to better engage your readers. Here are a few metrics worth paying attention to:
Open rate. The percentage of subscribers who open your email newsletter.