4. They improve the customer experience
Posted: Sun Feb 16, 2025 10:32 am
Marketers talk a lot about customer experience, and for good reason: no matter how good your product is, if the experience of buying or obtaining it is horrible, many consumers will turn away.
In other words, a great product that can only be purchased through a terrible, outdated, and unreliable website will have limited reach.
Apple understands this better than anyone. Its stores are not designed to just sell products, but to create experiences and relationships that naturally lead to product sales.
(Of course, it doesn't hurt to have quality products, and your conventional marketing efforts certainly play a role, too.)
So how does this relate to interactive content? Simple. Your customers like to discover things for themselves .
If your audience has the choice between static israel phone number list product images and a 360-degree model they can rotate, zoom and play with, which will they prefer?
Here's another example: if you sell a variety of similar products, you could certainly create a longer blog post describing which of your products is best suited for different types of consumers. Some customers would even read it and make a purchasing decision based on it.
But how much easier would it be (for the client, not necessarily for you) if that blog post was also an interactive quiz?
Your users love the idea of being in control of the experience. If they prefer to read it, let them. If they prefer to answer a series of questions (points you already mentioned in the blog post, by the way) and have a quiz tell them what to buy, that's great too!
Again, these are just two examples. The real-world possibilities for improving customer experience through interactive content are nearly endless.
In other words, a great product that can only be purchased through a terrible, outdated, and unreliable website will have limited reach.
Apple understands this better than anyone. Its stores are not designed to just sell products, but to create experiences and relationships that naturally lead to product sales.
(Of course, it doesn't hurt to have quality products, and your conventional marketing efforts certainly play a role, too.)
So how does this relate to interactive content? Simple. Your customers like to discover things for themselves .
If your audience has the choice between static israel phone number list product images and a 360-degree model they can rotate, zoom and play with, which will they prefer?
Here's another example: if you sell a variety of similar products, you could certainly create a longer blog post describing which of your products is best suited for different types of consumers. Some customers would even read it and make a purchasing decision based on it.
But how much easier would it be (for the client, not necessarily for you) if that blog post was also an interactive quiz?
Your users love the idea of being in control of the experience. If they prefer to read it, let them. If they prefer to answer a series of questions (points you already mentioned in the blog post, by the way) and have a quiz tell them what to buy, that's great too!
Again, these are just two examples. The real-world possibilities for improving customer experience through interactive content are nearly endless.