Video is a very powerful format
Posted: Mon Feb 17, 2025 4:07 am
Videos have never been stronger than they are today. With the appeal of being visual content, they are in themselves more capable of capturing the audience's attention and making them engage .
Some data helps to understand how powerful videos are:
100 million web users watch at least one video a day ;
By 2022, video will account for 82% of all Internet traffic ;
85 % of companies use video as part of their marketing strategy .
Video is a very valuable format in which it is possible to create visual productions with more features, display testimonials, real images of consumers. In addition, it has more engagement options, as we show in the statistics presented above.
What are the benefits of this strategy?
Visual storytelling is a strategy capable of generating many gains in terms of engagement. In addition to this achievement, high-quality visual content can generate greater brand perception in the consumer.
A product image , when done well, creates the idea that the brand is selling something of quality. When this image is part of a narrative that highlights the product and creates an idea of ​​purchasing needs, the consumer is much more easily activated.
There are some concrete benefits to adopting malta phone number list a visual storytelling strategy. Learn about the main ones below!
More engagement
The role of storytelling is to illustrate the audience's expectations. That's why visual storytelling creates campaigns that attractively show the benefits of products.
For example, if we are talking about a service, a campaign can show with visual content how beneficial its use is.
Engagement is achieved when the central character of this campaign achieves some goal using that service. The way the story is told is always designed to show the audience's problems and the solution they are looking for.
If the consumer was looking for something that could satisfy them in some way, storytelling gives them the answer that it is possible. Engagement is fast and in a simple process.
Some data helps to understand how powerful videos are:
100 million web users watch at least one video a day ;
By 2022, video will account for 82% of all Internet traffic ;
85 % of companies use video as part of their marketing strategy .
Video is a very valuable format in which it is possible to create visual productions with more features, display testimonials, real images of consumers. In addition, it has more engagement options, as we show in the statistics presented above.
What are the benefits of this strategy?
Visual storytelling is a strategy capable of generating many gains in terms of engagement. In addition to this achievement, high-quality visual content can generate greater brand perception in the consumer.
A product image , when done well, creates the idea that the brand is selling something of quality. When this image is part of a narrative that highlights the product and creates an idea of ​​purchasing needs, the consumer is much more easily activated.
There are some concrete benefits to adopting malta phone number list a visual storytelling strategy. Learn about the main ones below!
More engagement
The role of storytelling is to illustrate the audience's expectations. That's why visual storytelling creates campaigns that attractively show the benefits of products.
For example, if we are talking about a service, a campaign can show with visual content how beneficial its use is.
Engagement is achieved when the central character of this campaign achieves some goal using that service. The way the story is told is always designed to show the audience's problems and the solution they are looking for.
If the consumer was looking for something that could satisfy them in some way, storytelling gives them the answer that it is possible. Engagement is fast and in a simple process.