5 tips for writing killer evergreen content
Posted: Mon Feb 17, 2025 4:13 am
It is very common, when writing evergreen content, to inadvertently add some information that gives it a shorter validity date.
To avoid this problem, we've put together five tips that will help you produce great content.
1. Focus primarily on the top of the funnel
Evergreen content is generally targeted at the early stages of the buying journey, i.e. the top of the funnel .
At this stage, your potential customers are still learning and discovering about the topic or, if they have already made some progress, they are recognizing that they have a problem, without yet knowing how to solve it.
Generally, these people are looking for broader educational content, which addresses only the basics, the main points of the problem .
This is the ideal time to offer evergreen content, which serves as a gateway to that day and also positions your brand as a reference in the matter. Avoid going into too much depth in this first contact.
2. Write about what is already proven
When producing your evergreen content, avoid mentioning trends, recent "discoveries," or possible future paths for the topic being discussed.
Of course, it's great to position yourself as a brand that's knowledgeable about the latest developments, which will help reinforce your authority on the subject, but save this content for another article. In your evergreen content, you should only share knowledge that is already proven and will hardly be refuted in the coming years .
Keep in mind that more advanced knowledge mexico phone number list tends to be updated quickly, as new discoveries are constantly emerging. On the other hand, basic concepts, focused on at the beginning of the buying journey, tend to last much longer.
3. Build internal links
Think about the visitor attraction potential of your evergreen content.
It will be accessed for a long time and has great potential for positioning in search results. It will be posted several times on social networks, attracting even more visits. It will receive links from other pages and will be recommended by word of mouth.
In other words, it is an excellent opportunity to build internal links and direct those visits to other pages on your blog or website. By demonstrating that there are other equally relevant contents, you reinforce the positioning of authority and reference in the subject.
Additionally, using internal links directs Google's algorithm to other pages on your website, making ranking easier.
To avoid this problem, we've put together five tips that will help you produce great content.
1. Focus primarily on the top of the funnel
Evergreen content is generally targeted at the early stages of the buying journey, i.e. the top of the funnel .
At this stage, your potential customers are still learning and discovering about the topic or, if they have already made some progress, they are recognizing that they have a problem, without yet knowing how to solve it.
Generally, these people are looking for broader educational content, which addresses only the basics, the main points of the problem .
This is the ideal time to offer evergreen content, which serves as a gateway to that day and also positions your brand as a reference in the matter. Avoid going into too much depth in this first contact.
2. Write about what is already proven
When producing your evergreen content, avoid mentioning trends, recent "discoveries," or possible future paths for the topic being discussed.
Of course, it's great to position yourself as a brand that's knowledgeable about the latest developments, which will help reinforce your authority on the subject, but save this content for another article. In your evergreen content, you should only share knowledge that is already proven and will hardly be refuted in the coming years .
Keep in mind that more advanced knowledge mexico phone number list tends to be updated quickly, as new discoveries are constantly emerging. On the other hand, basic concepts, focused on at the beginning of the buying journey, tend to last much longer.
3. Build internal links
Think about the visitor attraction potential of your evergreen content.
It will be accessed for a long time and has great potential for positioning in search results. It will be posted several times on social networks, attracting even more visits. It will receive links from other pages and will be recommended by word of mouth.
In other words, it is an excellent opportunity to build internal links and direct those visits to other pages on your blog or website. By demonstrating that there are other equally relevant contents, you reinforce the positioning of authority and reference in the subject.
Additionally, using internal links directs Google's algorithm to other pages on your website, making ranking easier.