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Posted: Mon Feb 17, 2025 5:51 am
In the United States, the online shopping market will reach $20 billion in 2022. Due to consumer habits and logistics timeliness, Amazon, the largest online shopping platform in the United States, has not yet fully adopted the model of live streaming. Once it is released, the growth space is expected to be 5 times the current size. Most Americans shop on Amazon and just choose products that they are familiar with or need, which is definitely not a pleasant shopping experience. Although QVC (equivalent to Taobao in the United States) has similar live streaming content with Internet celebrities or well-known hosts, compared with China, live streaming in philippines whatsapp number data and the United States is still in its infancy.
Some large social media platforms, such as TikTok, Instagram, Pinterest, PopShopLive and CommentSold, are actively introducing this model. In June last year, YouTube cooperated with Shopify to allow merchants to display product content on YouTube creators' channels. It is convenient for customers to directly jump to Shopify to place orders after watching relevant content.
Domestic experience may not be useful in the United States
With the outbreak of the epidemic in China, more consumers have turned to online shopping. Livestreaming has quickly seized online sales share by virtue of the personal charm, credit endorsement and efficient interaction of the anchor. Many brands have begun to use the influence of livestreaming to expand sales. From the perspective of sales share, domestic consumers are more willing to believe in the word-of-mouth of well-known bloggers and influencers for search engine push, which is obviously different from consumers in Europe and the United States. For example, if you search for a product on Baidu, all the results that come out are paid rankings. In the eyes of domestic consumers, its credibility is far less than that of livestreaming. If you want to promote your product in the Chinese market, cooperation with influencers must be an important part of your marketing strategy.
Some large social media platforms, such as TikTok, Instagram, Pinterest, PopShopLive and CommentSold, are actively introducing this model. In June last year, YouTube cooperated with Shopify to allow merchants to display product content on YouTube creators' channels. It is convenient for customers to directly jump to Shopify to place orders after watching relevant content.
Domestic experience may not be useful in the United States
With the outbreak of the epidemic in China, more consumers have turned to online shopping. Livestreaming has quickly seized online sales share by virtue of the personal charm, credit endorsement and efficient interaction of the anchor. Many brands have begun to use the influence of livestreaming to expand sales. From the perspective of sales share, domestic consumers are more willing to believe in the word-of-mouth of well-known bloggers and influencers for search engine push, which is obviously different from consumers in Europe and the United States. For example, if you search for a product on Baidu, all the results that come out are paid rankings. In the eyes of domestic consumers, its credibility is far less than that of livestreaming. If you want to promote your product in the Chinese market, cooperation with influencers must be an important part of your marketing strategy.