What is live streaming sales?
Posted: Mon Feb 17, 2025 5:51 am
In the past few years, as many brands have transitioned from physical stores to digital platforms, shopping methods have also been constantly updated. In particular, the rise of e-commerce has paved the way for online shopping. For example, after TikTok became popular, it introduced the live streaming sales model and successfully transformed from a social media platform to a live streaming sales platform.
Simply put, brands or retailers promote products in real time through live broadcasting. Its advantage is that it integrates online shopping into live broadcasting, enhances product endorsement with the poland whatsapp number data charm and influence of the anchor, and at the same time elevates the interaction between customers and brands to a "real-time" level. Many brands cooperate with influential professional bloggers in their product fields and invite them to represent the brand in live broadcasting.
This article will dig deep into the secrets of successful live streaming sales and see how it can bring benefits to brands.
Chinese-style live streaming
In China, live streaming is very successful. Since Alibaba first introduced Taobao Live in 2016, this model has been very popular. Especially during the epidemic, consumers can spend more time watching live content. Many brands have seized the opportunity to expand their digital marketing efforts and achieve a faster pace of development. It is reported that China's e-commerce platform revenue, only the live streaming part is expected to reach US$720 billion in 2023. In 2022, Li Jiaqi, the top live streaming salesman in China, had 456 million viewers on the first day of the Double Eleven pre-sale, and sold products with a total value of more than US$3 billion on the first day of the event. This is the influence of influencer marketing in China. According to Star Chart data , the total amount of online shopping during the Double Eleven Shopping Festival in 2022 alone exceeded US$14 billion. It mainly comes from Taobao, Douyin, Kuaishou and JD.com. For users, watching live content, discovering good products and understanding products has become a common mode of accepting new brands.
Simply put, brands or retailers promote products in real time through live broadcasting. Its advantage is that it integrates online shopping into live broadcasting, enhances product endorsement with the poland whatsapp number data charm and influence of the anchor, and at the same time elevates the interaction between customers and brands to a "real-time" level. Many brands cooperate with influential professional bloggers in their product fields and invite them to represent the brand in live broadcasting.
This article will dig deep into the secrets of successful live streaming sales and see how it can bring benefits to brands.
Chinese-style live streaming
In China, live streaming is very successful. Since Alibaba first introduced Taobao Live in 2016, this model has been very popular. Especially during the epidemic, consumers can spend more time watching live content. Many brands have seized the opportunity to expand their digital marketing efforts and achieve a faster pace of development. It is reported that China's e-commerce platform revenue, only the live streaming part is expected to reach US$720 billion in 2023. In 2022, Li Jiaqi, the top live streaming salesman in China, had 456 million viewers on the first day of the Double Eleven pre-sale, and sold products with a total value of more than US$3 billion on the first day of the event. This is the influence of influencer marketing in China. According to Star Chart data , the total amount of online shopping during the Double Eleven Shopping Festival in 2022 alone exceeded US$14 billion. It mainly comes from Taobao, Douyin, Kuaishou and JD.com. For users, watching live content, discovering good products and understanding products has become a common mode of accepting new brands.