How to develop a Marketing Plan?
Posted: Mon Feb 17, 2025 6:05 am
Have you ever heard any of these phrases from a company manager?
"I came so far without a plan!"
"I need to survive today, I don't have time to plan."
"I want to be open to whatever may arise in the future."
These are typical phrases from those who do not understand the value of planning. And they also show why so many companies get lost along the way.
The first step in developing a Marketing Plan is to understand its relevance to the business and dedicate efforts to make it happen.
To do so, the plan is likely to face some resistance, as shown in the sentences above:
the lack of a planning culture;
the excuse of lack of time;
the lack of understanding of how it works.
Spending time on your Marketing Plan can give the impression that you are wasting your time and neglecting to do “more important things.”
But it is precisely the creation of the plan that will improve management, ensure that all activities are aligned and bring more results to Marketing. Therefore, it is not a waste of time, it is an optimization that will have a great impact in the future .
If managers and staff understand the importance of the Marketing Plan and are determined to carry it out, they must also understand that the plan is not just a document.
It is the result of a planning process , which involves research, analysis, reflections and definitions. The following image illustrates this process:
Illustration of the marketing planning process
Source: The Balance
Therefore, there is no Marketing Plan without market research . It is the analysis of the company itself and of its environment that supports decisions so that they are more precise. Otherwise, strategies may fail when they reach the market.
Knowing the business reality is also important slovenia phone number list to align the Marketing Plan with the company's strategic planning, especially the mission, vision, values and long-term objectives . This is essential to develop an effective plan that really serves the business.
In this planning process, it is also important to involve employees . They are the ones who live the day-to-day and know the reality of their roles.
But their importance is not only in the information they provide, it is also in the motivation they obtain by participating in this construction .
In addition to involving the Marketing team, it is also necessary to integrate other areas. Integration with the sales team , for example, is essential to create strategies that result in sales and revenue.
Finance and purchasing teams also assist with resource and budget decisions , and HR helps with task delegation.
However, keep in mind that Marketing is not an island, and the Marketing Plan becomes more complete and efficient when all those involved participate.
"I came so far without a plan!"
"I need to survive today, I don't have time to plan."
"I want to be open to whatever may arise in the future."
These are typical phrases from those who do not understand the value of planning. And they also show why so many companies get lost along the way.
The first step in developing a Marketing Plan is to understand its relevance to the business and dedicate efforts to make it happen.
To do so, the plan is likely to face some resistance, as shown in the sentences above:
the lack of a planning culture;
the excuse of lack of time;
the lack of understanding of how it works.
Spending time on your Marketing Plan can give the impression that you are wasting your time and neglecting to do “more important things.”
But it is precisely the creation of the plan that will improve management, ensure that all activities are aligned and bring more results to Marketing. Therefore, it is not a waste of time, it is an optimization that will have a great impact in the future .
If managers and staff understand the importance of the Marketing Plan and are determined to carry it out, they must also understand that the plan is not just a document.
It is the result of a planning process , which involves research, analysis, reflections and definitions. The following image illustrates this process:
Illustration of the marketing planning process
Source: The Balance
Therefore, there is no Marketing Plan without market research . It is the analysis of the company itself and of its environment that supports decisions so that they are more precise. Otherwise, strategies may fail when they reach the market.
Knowing the business reality is also important slovenia phone number list to align the Marketing Plan with the company's strategic planning, especially the mission, vision, values and long-term objectives . This is essential to develop an effective plan that really serves the business.
In this planning process, it is also important to involve employees . They are the ones who live the day-to-day and know the reality of their roles.
But their importance is not only in the information they provide, it is also in the motivation they obtain by participating in this construction .
In addition to involving the Marketing team, it is also necessary to integrate other areas. Integration with the sales team , for example, is essential to create strategies that result in sales and revenue.
Finance and purchasing teams also assist with resource and budget decisions , and HR helps with task delegation.
However, keep in mind that Marketing is not an island, and the Marketing Plan becomes more complete and efficient when all those involved participate.