Content Marketing
Posted: Mon Feb 17, 2025 6:06 am
Content Marketing is based on the production of relevant content for consumers, which resolves their doubts and attracts their interest to approach the brand.
This strategy helps build web authority , improve brand recognition and generate leads for marketing.
Content Marketing uses SEO strategies to increase search capacity in search engines and channels such as blogs, social networks and email marketing. It is usually one of the pillars of the Inbound Marketing strategy.
Relationship Marketing
Relationship Marketing is a strategy that south africa phone number list accompanies the consumer throughout their purchasing journey. To stay connected, the brand offers relevant content, exclusive offers and personalized approaches.
It usually involves social media channels, email marketing and exclusive groups (Facebook, WhatsApp), in addition to a CRM tool , which concentrates the data and interaction history of leads.
It also usually appears in Inbound Marketing strategies, in the lead nurturing stage , which aims to strengthen the relationship with them and make them mature in their purchasing decision.
Retention Marketing
Retention Marketing is a strategy aimed at those who are already customers of the company. It is based on Relational Marketing, since its objective is to retain customers so that they stay with the brand longer and do not go to the competition.
It can be adopted when the company perceives a high churn rate or when it has a high customer acquisition cost; in this case, it is better to focus on loyalty, which tends to be cheaper .
This strategy helps build web authority , improve brand recognition and generate leads for marketing.
Content Marketing uses SEO strategies to increase search capacity in search engines and channels such as blogs, social networks and email marketing. It is usually one of the pillars of the Inbound Marketing strategy.
Relationship Marketing
Relationship Marketing is a strategy that south africa phone number list accompanies the consumer throughout their purchasing journey. To stay connected, the brand offers relevant content, exclusive offers and personalized approaches.
It usually involves social media channels, email marketing and exclusive groups (Facebook, WhatsApp), in addition to a CRM tool , which concentrates the data and interaction history of leads.
It also usually appears in Inbound Marketing strategies, in the lead nurturing stage , which aims to strengthen the relationship with them and make them mature in their purchasing decision.
Retention Marketing
Retention Marketing is a strategy aimed at those who are already customers of the company. It is based on Relational Marketing, since its objective is to retain customers so that they stay with the brand longer and do not go to the competition.
It can be adopted when the company perceives a high churn rate or when it has a high customer acquisition cost; in this case, it is better to focus on loyalty, which tends to be cheaper .