2. Identify your differentials

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One of the most important points in a backlink acquisition strategy is to understand what your biggest assets are when it comes to making a partnership.

What do you have to offer that would make a potential partner reciprocate with a backlink?

There may be several options:

Content: quality content that your partner will want to show to their buyer persona .
Data: Data that is new to the market, for example, a survey your company has conducted.
Product: Offer a free month of your tool in exchange for a link, for example.
Service: same as above, but offering your service or part of it.
Authority: Your site's authority can be attractive to your potential partner.
Team: Your team can rely on strong names in your market, who can be used as in this exchange, by participating in webinars, interviews and the like.
Here, it is important to be especially careful about your product and service. It can be a bargaining chip, but remember to give yourself the right value . Identifying your biggest assets is a powerful weapon for getting backlinks.

Many people think that all they have to offer is "a link back." Go off the beaten path and earn valuable links!

3. Find good partners
Your backlink strategy will only be as good as the quality of your partners. A car repair shop sending a link to an online poker site doesn't make much sense, for example.

Please consider the following factors:

market and similar topics;
companies and people;
similar people;
link probability.
Let's present a good example of a partnership. You south korea phone number list have a candy company. And you want to publish the following material: The Complete Guide to Making Themed Cupcakes .

Look at examples of good potential partners:

food blogs;
recipe sites;
party websites/blogs.
All topics are directly related to the material offered and the public would therefore be interested.