4 roles a BDR plays in the sales team
Posted: Mon Feb 17, 2025 6:23 am
A Business Development Representative must fulfill a series of functions to improve the effectiveness of the sales team, among the 4 most relevant we find:
1. Research new businesses
BDRs are business strategists and must thoroughly analyze the company's competitors. This means they must:
investigate new markets;
identify business opportunities ;
study different buyer personas and target audiences;
connect with potential suppliers and partners.
2. Cold communication
Cold communication is also known as “cold outreach”; it consists of sending emails and cold calls, both of which have the same purposes:
identify the decision maker;
have a qualified contact.
However, the difference is that emails are tunisia phone number list less time-consuming, and can be automated , tracked, and forwarded to those who have not contacted us or shown interest within an estimated 10-21 day period to try to schedule an appointment.
3. Qualified call
A qualified call is one made to business owners, directors, managers or potential clients.
It is necessary because it helps determine whether it fits the needs of the consumer and the company's products in terms of services offered.
In other words, it is used to find out if the prospect qualifies as valuable and is feasible to take the next step, which is to convert it into a sales opportunity.
The goal is to determine whether this brand or user is worth sending a sales qualified appointment (SQA), which should take between 15 and 45 minutes.
Most qualifying questions should focus on identifying the buyer persona's problems and whether our product or service presents a solution to offer and prepare them for the next phase if they are interested.
1. Research new businesses
BDRs are business strategists and must thoroughly analyze the company's competitors. This means they must:
investigate new markets;
identify business opportunities ;
study different buyer personas and target audiences;
connect with potential suppliers and partners.
2. Cold communication
Cold communication is also known as “cold outreach”; it consists of sending emails and cold calls, both of which have the same purposes:
identify the decision maker;
have a qualified contact.
However, the difference is that emails are tunisia phone number list less time-consuming, and can be automated , tracked, and forwarded to those who have not contacted us or shown interest within an estimated 10-21 day period to try to schedule an appointment.
3. Qualified call
A qualified call is one made to business owners, directors, managers or potential clients.
It is necessary because it helps determine whether it fits the needs of the consumer and the company's products in terms of services offered.
In other words, it is used to find out if the prospect qualifies as valuable and is feasible to take the next step, which is to convert it into a sales opportunity.
The goal is to determine whether this brand or user is worth sending a sales qualified appointment (SQA), which should take between 15 and 45 minutes.
Most qualifying questions should focus on identifying the buyer persona's problems and whether our product or service presents a solution to offer and prepare them for the next phase if they are interested.