A promise is a promise. As we don't want you to leave this article yawning, we'll try not to overuse technical terminology and use clear and direct language. If your company wants to revitalize its website, what are the main SEO tips you should keep in mind?
Ideally, you should start working on SEO from the moment you lay the first stone of a new web project , when it is still in development. Doing precisely controlled work from the beginning is not the same as adding patches to a project already underway, but it is not always possible to work in an ideal setting. Let's start step by step .
1. Be wary of anyone who promises immediate results
Positioning a new brand or improving the SEO of an existing website can take weeks or even months , depending on the level of competition in the sector your brand is in. There is no way to guarantee a specific position in finland phone number list searches within a certain time frame, and if someone makes you that promise, they may not be acting in a transparent manner.
Google rules and any page is exposed to the risk of losing (or gaining) positions due to an algorithm change . Don't forget that web positioning is a discipline in constant evolution, with new trends that are gradually becoming established. For example, nowadays there is more and more talk about page-based and topic clustering , a more complex SEO concept than what we are going to see in this post, but which we will discuss later in another article .
2. Research your keywords
This is one of the areas where expert help may be most necessary, because a mistake in the selection of the keywords you are going to try to position yourself on can cause your entire SEO strategy to collapse like a house of cards .
It is not enough to think about the terms that your potential customers use to find your type of product or service. You have to go a step further and do research to find those keywords that will give you the best chance of achieving a good position on Google (or other search engines) and that will also generate enough searches to make your efforts profitable.
There are tools that allow you to do this job, even free ones, like the Google Keyword Planner . Always remember these two criteria: number of monthly searches and level of competition . The online success of your brand's content marketing strategy can depend on the balance between these two factors . Keep in mind that with this work you will avoid the loss of time that it takes to generate content to position yourself with keywords with a very high level of competition, which make it almost impossible for you to reach the first page of results, and you will not fall into sterile efforts to reach the first position in a search that nobody does .
3. Work on your content
You've got your keywords, now you need to create engaging content that incorporates those terms while also answering your customers' (potential or current) questions or needs. Start by creating a web page or post for each of your keywords, always with valuable and original content , never duplicated from other websites.
Think about writing for SEO, but also for human readers , because that will also improve your positioning. For example, the time spent on the page, the reduction in the number of visitors who leave your website prematurely (here the term bounce rate comes into play) or the fact that others share and link to your content are factors that Google also takes into account when ranking its results and that have to do directly with the satisfaction of the people who read your content .
4. Optimize title and description tags
We understand that many people get nervous when we start talking to them about code, but there are some adjustments that can be made without too much hassle from an administration panel, most of the time through a simple plugin that allows you to fill out a field as if it were a form.
Meta tags are some of those elements that are part of the HTML code of a website and that can be easily edited. In this sense, there are two that should be highlighted, the title and the description ( meta description ), which are not visible on the website itself, but are important for search engines. These two fields help robots categorize the content and are part of the information that the user sees when they do a search, so they can help improve the number of clicks (and therefore, the position in the ranking) if they are sufficiently attractive. If it is not explicitly stated, search engines normally automatically take as meta description the first words that appear as content on that web page .
SEO Tips to Get Your Company Website in Shape - Snippet Example
As recommendations in this area, both the title and the description must include the keyword , they must be unique on the website (the title or the meta description must not be repeated on different pages) and they must have a size that does not exceed a certain number of characters or pixels, which varies depending on the type of device (computer, tablet or mobile) and even the operating system. In general, the ideal is that the title does not have more than 55-60 characters and that the description does not go beyond 150 characters, to avoid them being cut off on certain devices or operating systems.
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