Establish a consistent system for digital marketing and digital sales

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Make sure that the agency can give you clear and comprehensible technical recommendations for the complete handling and the systematic, transparent consolidation of all points .

In digital marketing, everything is connected to everything else. You always have to see the "big picture" in order to create an effective and consistently functioning system that will enable you to achieve your marketing and sales goals sustainably, reliably and consistently.

That’s why it’s important to look “under the hood” when selecting an agency if your goal is to build a digital ecosystem for marketing and sales .

On the outside, the services often look very similar, for example armenia whatsapp data based on the description on the website. However, when you look more closely, there are usually big differences. A well-positioned agency has its own specialized employees for web design, programming and technical website development, content development, inbound marketing, performance marketing and social media marketing .

For this reason alone, a certain number of permanent employees is required.

For example, if an agency covers many topics with external freelancers or partners, it should be clear that this can result in friction, uncertainties, increased need for coordination and delays.

The agency should have the necessary expertise in all of the aforementioned objectives. Make sure that all aspects and processes of this system are explained to you in a way that you can understand and comprehend.

When selecting an agency, the short-term view is often too short-term and the agency is chosen for a narrowly defined project or goal - often this is the website. This is particularly critical when there is time pressure. The selection without foresight becomes a pitfall if it becomes apparent over time that the agency lacks additional skills. Even if you only want to award a single project, you should always keep your overarching marketing goals in mind. Otherwise, it is difficult to work effectively in the long term and additional work is often inevitable. The technical basis on which you conduct online marketing should not be neglected either. Without a platform such as HubSpot, this will be difficult to implement systematically in the future.