Are there any benchmarks that you consider particularly successful?
Posted: Mon Feb 17, 2025 10:25 am
People often decide whether to spend more or less time on a page based on its appearance. Present your content in an appealing way. Your industry and your target audience play a decisive role here: While hip designer lamps can easily cope with an unusual website, the B2B customer of a software company prefers a more classic approach.
Therefore, be aware:
Which color scheme represents your company?
Are there any internal company guidelines, a corporate design or something similar?
What style do you want to embody?
What does the imagery ecuador whatsapp data Why Content Marketing is the New Supreme Discipline
on your website look like?
But don't forget about usability! The best design and the best content are of little use if the visitor can't find his way around the site because usability has been subordinated to the design. On the web, the decision is made quickly: in the worst case, he will leave your site and move on to the competition.
7th step in website relaunch: Take care of technical SEO aspects during development
If you have followed the last 6 steps, you have already done a lot for the search engine optimization (SEO) of your website: You have defined SMART goals, developed personas and determined meaningful keywords based on the analysis.
However, say goodbye to the idea of filling pages with keywords to get a good ranking. Today, search engines primarily aim to show users the most relevant and best information. That's why it's so important that your content is helpful and offers your target group real added value.
Therefore, be aware:
Which color scheme represents your company?
Are there any internal company guidelines, a corporate design or something similar?
What style do you want to embody?
What does the imagery ecuador whatsapp data Why Content Marketing is the New Supreme Discipline
on your website look like?
But don't forget about usability! The best design and the best content are of little use if the visitor can't find his way around the site because usability has been subordinated to the design. On the web, the decision is made quickly: in the worst case, he will leave your site and move on to the competition.
7th step in website relaunch: Take care of technical SEO aspects during development
If you have followed the last 6 steps, you have already done a lot for the search engine optimization (SEO) of your website: You have defined SMART goals, developed personas and determined meaningful keywords based on the analysis.
However, say goodbye to the idea of filling pages with keywords to get a good ranking. Today, search engines primarily aim to show users the most relevant and best information. That's why it's so important that your content is helpful and offers your target group real added value.