Use automation tools to scale the process
Posted: Mon Feb 17, 2025 10:39 am
This relationship should nurture those contacts with more targeted and in-depth content. The intention is to further educate the lead, help them with important information for their registration process, and move them forward through the marketing funnel .
Qualification of these leads occurs when they leave more information that helps to further segment these relationships.
For example, in addition to name and email, it is important to look for data such as age, course of interest, location, among others.
Finally, it is worth setting aside a budget to invest in marketing automation platforms, data analysis, landing page construction and email marketing sending.
These tools will reduce manual workloads and ensure that your strategy is scalable, meaning that benin mobile database it can grow from 100 to 100,000 leads without losing the quality of the process.
What are the best practices for educational marketing?
You've already seen some of the best practices throughout this article, but to top it off, we've selected 5 more that you can apply in your educational institution.
Discover them:
1. Interact frequently with students on social media
Used by 91% of institutions that responded to the EduTrends 2016 survey, social networks are mandatory channels to strengthen the relationship with the public.
On Facebook, Twitter, Instagram, LinkedIn and YouTube, schools or universities can share blog content, rich materials, serve students, resolve doubts and, most importantly, interact with them.
Qualification of these leads occurs when they leave more information that helps to further segment these relationships.
For example, in addition to name and email, it is important to look for data such as age, course of interest, location, among others.
Finally, it is worth setting aside a budget to invest in marketing automation platforms, data analysis, landing page construction and email marketing sending.
These tools will reduce manual workloads and ensure that your strategy is scalable, meaning that benin mobile database it can grow from 100 to 100,000 leads without losing the quality of the process.
What are the best practices for educational marketing?
You've already seen some of the best practices throughout this article, but to top it off, we've selected 5 more that you can apply in your educational institution.
Discover them:
1. Interact frequently with students on social media
Used by 91% of institutions that responded to the EduTrends 2016 survey, social networks are mandatory channels to strengthen the relationship with the public.
On Facebook, Twitter, Instagram, LinkedIn and YouTube, schools or universities can share blog content, rich materials, serve students, resolve doubts and, most importantly, interact with them.