Implement the improvements

[sumona]

For example, if you want a benchmarking analysis of the digital presence, you will have to collect the online information of the companies.

Investigate their social networks , blog or site, their position in search engines , if there are many complaints, the speed of their response, their investment in paid traffic, etc.

5. Analyze the collected data
Once you have all the data collected, the next step is to analyse it. Make comparisons, observe the magnitude of the differences, discover the relationships you can create with your own business and check which factors you can use and which ones are not relevant to you.

This way, you will use what has worked as a reference and take into account the failures so as not to repeat them in your planning.

6.
With all this in hand, it is time to optimize your processes and practices.

First, don't forget to prepare a report with all the conclusions you have obtained, the opportunities you bolivia mobile database have found, the important points for improvement in your strategies, as well as the possible threats and suggestions on how to avoid them.

Create a strategic plan and action plan to implement the improvements identified during benchmarking.

Remember to seek to improve and add something new to your improvements, this will allow you to differentiate yourself from others.

3 tools for digital benchmarking
Benchmarking has multiple applications in the digital environment as well . There are tools that allow you to compare your positioning with that of similar pages, as well as other relevant information about traffic, searches, duration of visits, etc.

Here I present three of the most useful ones.