Why do they do it?

[sumona]

Every time I think of a community that represents a brand, I think of football fans, yes, because they are the ones, the football fans, those people who are always with their team and represent loyalty to a shield and colours.

And there is not much difference with brand communities, since they are the face of the brand on the street, they are those people who will speak well of you, who defend the logo and its colors, who if their friends go with the competition, will try to turn them towards your side, that is, towards the side of the brand that they represent.


Because they identify with it, because the brand transmits a personality to the world and they like it. If the brand is intelligent, it will know who these people are in its community, and it will identify them, bring them together and give them added value, something that makes them feel unique and special. In this way, they will continue to promote their loyalty to the brand, “in good times and bad” as football fans say.

Now:

What is a brand community?
A brand community is a group of people united by their interest in a certain brand, that is, it is bulgaria mobile database a community created around a particular brand. Regarding this concept, it is necessary to explain that it cannot be considered a marketing strategy.