We have already mentioned that SSL certificate is especially important when creating an online store , but let's analyze why in more detail:
Payment Management
Securing online payments with SSL is a must. Typically, the web hosting provider verifies that you are using a valid SSL certificate before allowing monetary transactions.
In some cases, the SSL certificate for payment processing is already built into the e-commerce platform itself, especially if it's a proprietary program like Shopify . With open source solutions like WooCommerce , you need to configure it yourself , just like you need to configure your web hosting.
Personal data
Payment data is the data that needs the most protection in an online store,belgium phone number list but it is not the only one. On an e-commerce website, the buyer must transfer many other personal data that must be legally protected: their postal address (for shipping), telephone number, email address, etc.
In almost all online shops, customers can also create a personal user account protected by a password. On an unprotected website, this access can also be compromised and users' passwords exposed.
Even if you use third-party providers like PayPal to handle payments, you still need an SSL certificate for your online store to protect this personal data. Any leak, no matter how small, could have a significant negative impact on your reputation.
Buyer Confidence
A website with HTTPS protocol not only tells us that it is safe to transfer personal information. It is also proof that it is an official website and not a spoofed one.
If a visitor connects to your online store and finds a warning in their browser that it is not a secure website, you can sow the seeds of distrust. Even if it is a site under construction or temporary, it is always better to offer that security from the beginning.
SEO positioning
This advantage is interesting for websites of all kinds, not just online stores. Since 2014, the HTTPS protocol has been included in the list of factors that influence Google's search algorithm. It only grants a small bonus, but it is an advantage that adds to all the previous ones. This article from Google Developers explains it.
Google's policy is to promote the security of the entire web, and that is why, for example, the Chrome browser highlights all websites without an SSL certificate with the message "Not secure."
Conclusion
When surfing the web, we quickly realize that URLs starting with https:// (without the “s”) are in danger of extinction, right? A secure data transfer protocol has become a must when transmitting any kind of personal information on a website, and a recommendation in all other cases.
For this reason, you will find many SSL certificate providers on the market. Web hosting companies often include this service in their rates: SSL is built into the service package and is automatically activated when you put your website online.
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