Shopify is a SaaS ( software as a service ) platform that allows you to create a fully functional online store. For a monthly subscription, you can design and manage an e-commerce website in a fairly intuitive way, connect it to your product inventory, and process payments and shipping from the platform's own interface.
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Whether you choose Shopify or another e-commerce platform , email communication with your users and customers will be a basic aspect that you will have to take care of from the beginning. The emails you will send are grouped into two large groups:
Email marketing campaigns that allow you to build a relationship with your france phone number list prospects to encourage their conversion. The most notable mailings in this category are usually bulletins or newsletters , but other promotional and/or informative emails with discounts, segmented content for each group of prospects, etc. also fall into this category.
Transactional emails are sent to a single user in response to a transaction or action they have taken. For example, confirming a purchase or shipment of a product, resetting a password, etc.
To manage and automate these shipments, you need a specialized tool.
Choosing a good email marketing tool to connect with Shopify
Shopify email marketing tools are integrations that automatically “connect” to your online store. Synchronization between both platforms is essential because actions that take place on your website will have a direct impact on the emails you send. These are the main services that the best Shopify email marketing integrations can offer you:
Contact synchronization : The moment a user fills out a form on your website agreeing to receive emails from your company, they automatically become part of your mailing list. If they unsubscribe, they are also instantly removed from the list.
Email Editor : You should take care of the design of your emails just as much as you do the design of your websites. The tool you choose should offer you an email editor that you can use with ease and that allows you to create professional designs.
Segmented mailings : It is not a good idea to send the same content to all your subscribers, but rather to send each person what interests them. Website behavior (purchase history, pages visited, etc.) is one of the criteria that will provide you with the most information for your segmented campaigns.
Automated marketing : Many emails can be automated with these tools, saving a considerable amount of time. Common examples include transactional emails such as purchase confirmations, but also abandoned cart reminders , personalized recommendations, etc.
Statistics : To improve your strategy, you will need to look at the main KPIs of your email sending to see what is working and what is not. The email marketing tool you choose should offer access to clear and complete sending statistics.
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