So what interactive elements can we use in emails?
Posted: Tue Feb 18, 2025 4:42 am
Interactive email from B&Q
hover effect (effect of change after mouse hovering – e.g. over a button, image, etc.)
gamification (scratch cards, wheels of fortune, etc.)
surveys, questionnaires, forms
interactive sounds
videos and animations
trigger link (a link or button that, when clicked, automatically completes the desired action – e.g. filling out a questionnaire with known data or confirming participation in an event)
Original gamification by EmailMonks
Connecting an interactive button and gamification in an email from MOO
Stripo template reviews right in the email interface
The benefits of dynamic and interactive emails in numbers
Gamified elements can significantly increase subscription rates and order completion conversion rates when collecting new contacts
Video in email increases open rate by 19% and click-through rate by up to 65% (Campaignmonitor https://www.campaignmonitor.com/resourc ... -in-email/ )
What metrics are good to track in emailing?
Check out the 7 most important email metrics to track and learn how to work with them.
DOWNLOAD FREE E-BOOK
In 2019, Google launched the AMP (Accelerated Mobile Pages) framework for emails in its Gmail web app. The iran phone number data original intention of AMP was to speed up the loading of web pages on mobile devices. However, now, thanks to AMP, emails can contain interactive elements that have become an integral part of modern emailing. The key benefits of AMP in emailing are interactive message content and providing web-like features directly in the email interface. This leads to a greater level of engagement on the part of the message recipient thanks to the interactivity of the email.
hover effect (effect of change after mouse hovering – e.g. over a button, image, etc.)
gamification (scratch cards, wheels of fortune, etc.)
surveys, questionnaires, forms
interactive sounds
videos and animations
trigger link (a link or button that, when clicked, automatically completes the desired action – e.g. filling out a questionnaire with known data or confirming participation in an event)
Original gamification by EmailMonks
Connecting an interactive button and gamification in an email from MOO
Stripo template reviews right in the email interface
The benefits of dynamic and interactive emails in numbers
Gamified elements can significantly increase subscription rates and order completion conversion rates when collecting new contacts
Video in email increases open rate by 19% and click-through rate by up to 65% (Campaignmonitor https://www.campaignmonitor.com/resourc ... -in-email/ )
What metrics are good to track in emailing?
Check out the 7 most important email metrics to track and learn how to work with them.
DOWNLOAD FREE E-BOOK
In 2019, Google launched the AMP (Accelerated Mobile Pages) framework for emails in its Gmail web app. The iran phone number data original intention of AMP was to speed up the loading of web pages on mobile devices. However, now, thanks to AMP, emails can contain interactive elements that have become an integral part of modern emailing. The key benefits of AMP in emailing are interactive message content and providing web-like features directly in the email interface. This leads to a greater level of engagement on the part of the message recipient thanks to the interactivity of the email.