Organize them into categories

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To set up event tracking, you will have to take several steps.



1. Decide what events you want to track

2. Organize them into categories

3. Write and add the code to the site

4. Assign classes to the events you want to track



1. Decide what events you want to track

Before deciding what events you want to track, think about your rich people data marketing goals and what purpose your website serves. For example, you run a medical website and your doctors provide previews of their latest journal articles. Each of these releases has its own landing page that includes:

Content that explains what is on this page

Video speech of a doctor from an event

Form for collecting information before providing a link to the journals

Link to download the journal article

Social links

With this set of content, we would need to track users' goals and how many times they perform each of the following actions:

1. Click to play the video

2. Click to accept the form

3. Click on “Download article” (most important)

4. And perhaps how often users use social buttons



To understand what exactly to track, clicks on videos, forms, downloads, and social buttons on your landing pages, we will create the appropriate categories and “actions” for our tracking code. For videos, the category is “Video” and the action is “Play.” For forms, the category is “Forms” and the action is “Completion.” For magazine articles, let’s call the category “JournalArticles” and the action is “Download.” And for social links, the category is “Social” and the action is “View.”

You will see the benefit of breaking down events into categories by getting reports where you can see different types of events by importance and then examine them more closely. This approach also allows you to insert different actions within a single category.