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Clients from VKontakte to a tutor, myth or reality? 58 applications to a tutor in Russian using VK targeting in one mont

Posted: Wed Feb 19, 2025 3:17 am
by olivia25
Clients from VKontakte to a tutor, myth or reality? 58 applications to a tutor in Russian using VK targeting in one month of work. The cost of a client is 3000
Very often, tutors come to me who do not understand how to attract students from VKontakte, they say that there is no target audience here and in general this is a failed story. I have been working with this niche since 2021 and I have something to share. This case will be about this.

First, let me introduce myself - my name is Elena, I am a marketer who attracts applications to clients and increases their business profits using VKontakte, do you want to get to know me better? Go to my VKontakte blog and get a lot of benefits.

I decided for myself that this case will not be an australia telegram data analysis of ready-made working strategies and so on, it will be most useful for those who want to recruit clients through VK.

First, I'll tell you about the project:
Anastasia is a tutor in Russian and social studies, the goal is to recruit new students. There was no goal in developing a personal brand, the goal was in applications. Based on the request, we built a promotion strategy, understanding the fact that an application in this niche costs 500-700 rubles, I was able to orient the client on what result we can achieve in one month of work.

Clients from VKontakte to a tutor, myth or reality? 58 applications to a tutor in Russian using VK targeting in one month of work. The cost of a client is 3000
Having prepared a promotion strategy and a community, we launched the first ads. And here's what happened: on the very first evening after the launch, we received an application for a trial lesson, while leading to paid lessons - at a price of 100 rubles per lesson. And from one ad came an application for 53 rubles! We were eagerly waiting to see what would happen next. I always say that you shouldn't expect a large number of applications in the first week, because this is only a test. There is a 99% probability that the ad will not work. But we did it!

Clients from VKontakte to a tutor, myth or reality? 58 applications to a tutor in Russian using VK targeting in one month of work. The cost of a client is 3000
In the first 9 days of work, we have already received 29 applications for 544 rubles.
The main applications are in Russian. I will say honestly, I had a great desire to work with projects where the budgets are higher than I am used to, and you can test more and get results.
We received the first application on the very first day, the cheapest one, and then the price stabilized. This same combination brought us the bulk of applications)