Psychological techniques you can use in your catchphrases
Posted: Wed Feb 19, 2025 5:25 am
When designing a banner ad and increasing the click-through rate, it is necessary to review the visuals, color, size, etc. Among these, the most important is the catchy copy. The copy phrase that acts as a mechanism to make people want to click must be the most memorable and motivate them to take action.
Also, catchy copies are not limited to banner ads. There will be many opportunities to create catchy copy-like text, such as the title of an email newsletter or advertising copy for listings.
In this article, we have compiled some psychological techniques that are good to keep in mind when creating a catchy copy.
Do hit products become even more popular? The "bandwagon effect"
A "bandwagon" is a band car at the front of a procession, and it means to ride the bandwagon, that is, to go with the flow or to follow the majority.
The "bandwagon effect" is the psychology of wanting to join the majority, or wanting popular products, fads, or trendy products.
This is a form of conformity psychology in herd austria whatsapp data psychology, and if you can create a situation where a product or service is "trendy," support for that product or service will increase even more, and people will feel that "it's popular, so it must be good," or "everyone is using it, so it must be fine," and they will buy it themselves.
● Creating a catchy slogan using the "bandwagon effect"
There are many copy phrases that are based on the bandwagon effect. Copy phrases must be "popular" or "trendy," or "No. 1 in sales" or "No. 1 in customer satisfaction." For example
:
"Number 1 in number of contracts! XXX is the one everyone chooses"
"X million people have already applied."
"We are currently receiving a flood of orders! Place your order early!"
For example, if you can include in your copy an appeal such as "everyone is using it" or "it's popular right now," it will likely lead to an increase in click-through rates.
Also, catchy copies are not limited to banner ads. There will be many opportunities to create catchy copy-like text, such as the title of an email newsletter or advertising copy for listings.
In this article, we have compiled some psychological techniques that are good to keep in mind when creating a catchy copy.
Do hit products become even more popular? The "bandwagon effect"
A "bandwagon" is a band car at the front of a procession, and it means to ride the bandwagon, that is, to go with the flow or to follow the majority.
The "bandwagon effect" is the psychology of wanting to join the majority, or wanting popular products, fads, or trendy products.
This is a form of conformity psychology in herd austria whatsapp data psychology, and if you can create a situation where a product or service is "trendy," support for that product or service will increase even more, and people will feel that "it's popular, so it must be good," or "everyone is using it, so it must be fine," and they will buy it themselves.
● Creating a catchy slogan using the "bandwagon effect"
There are many copy phrases that are based on the bandwagon effect. Copy phrases must be "popular" or "trendy," or "No. 1 in sales" or "No. 1 in customer satisfaction." For example
:
"Number 1 in number of contracts! XXX is the one everyone chooses"
"X million people have already applied."
"We are currently receiving a flood of orders! Place your order early!"
For example, if you can include in your copy an appeal such as "everyone is using it" or "it's popular right now," it will likely lead to an increase in click-through rates.