5 Essentials of the Best Marketing Project Management Tools
Posted: Wed Feb 19, 2025 6:40 am
A proper marketing project management tool means better communication, easy collaboration, and an organized team. However, there are hundreds of tools on the market today designed to help marketing departments with their hectic work schedules, and they all seem like the ideal solution on paper. So how do you choose?
Try to identify these 5 basic capabilities to eliminate options and find the ideal tool for your team:
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1. Easy collaboration on document management
No campaign is the work of just one person. There are brainstorming sessions, argentina phone number data team writing and editing, and multiple rounds of revisions…and you need multiple team members to be able to access and work on documents simultaneously.
2. Convenient File Storage and Management
Multiple copy revisions, design drafts, budget sheets, etc.—marketers have a lot of documents to manage. Project management tools let you virtually staple all files related to the task they're related to, so you don't have to search for them, forward emails, or check to make sure everything is up to date.
3. Free mobile apps
Creativity knows no time . You should be able to access your work whenever and wherever you want. Free mobile apps let you access your workspace wherever you are – in a client meeting, on the train, or while having a quiet Saturday morning coffee.
4. It gives you insight into projects and plans
Planning projects on calendars and whiteboards isn’t ideal. One change has a domino effect of tasks that need to be rescheduled or perhaps completely forgotten about until it’s too late. Find a tool that lets you view multiple campaigns and projects at once, see how everything connects to each other, and make quick adjustments.
5. Real-time updates
Meetings, reports, updates…you hardly have time to eat or chase after teammates for updates on project status or to discuss changes to a task. You need to be able to access all of this and see where your campaigns are right now instantly, so you can make sure your team stays focused on the highest priority tasks.
Try to identify these 5 basic capabilities to eliminate options and find the ideal tool for your team:
Desktop image promo promo
1. Easy collaboration on document management
No campaign is the work of just one person. There are brainstorming sessions, argentina phone number data team writing and editing, and multiple rounds of revisions…and you need multiple team members to be able to access and work on documents simultaneously.
2. Convenient File Storage and Management
Multiple copy revisions, design drafts, budget sheets, etc.—marketers have a lot of documents to manage. Project management tools let you virtually staple all files related to the task they're related to, so you don't have to search for them, forward emails, or check to make sure everything is up to date.
3. Free mobile apps
Creativity knows no time . You should be able to access your work whenever and wherever you want. Free mobile apps let you access your workspace wherever you are – in a client meeting, on the train, or while having a quiet Saturday morning coffee.
4. It gives you insight into projects and plans
Planning projects on calendars and whiteboards isn’t ideal. One change has a domino effect of tasks that need to be rescheduled or perhaps completely forgotten about until it’s too late. Find a tool that lets you view multiple campaigns and projects at once, see how everything connects to each other, and make quick adjustments.
5. Real-time updates
Meetings, reports, updates…you hardly have time to eat or chase after teammates for updates on project status or to discuss changes to a task. You need to be able to access all of this and see where your campaigns are right now instantly, so you can make sure your team stays focused on the highest priority tasks.