And what specific topics did we touch on?
Posted: Wed Feb 19, 2025 6:42 am
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Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.
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Save my name, email, and website in this browser for the next time I comment.The guest of the June Kafe a marketing was Jaroslav Kaucký , with whom we looked under the hood of fashion marketing. Jaroslav manages marketing for one of the largest e-commerce fashion groups in the Czech Republic, which includes the fashion portals UrbanStore and Bibloo . Jaroslav has been involved in e-commerce and online marketing for more than ten years. At the beginning, he revealed the hot news , which is the acquisition of both portals by oman phone number data Natland, which also includes the Zoot portal.
What is the difference between the two portals and what customers do they target?
Why is Bibloo very popular in foreign markets, while UrbanStore appeals to customers in large Czech cities?
To what extent are sales on both portals dependent on advertising performance?
How does planning take place at the top-line level and how is it subsequently broken down into intensive and extensive strategies?
Why is evaluation using PNO not enough for Jaroslav and his team and what role does margin play here?
What role does customer retention play and how to work with it to make it successful?
What tools to use to support retention?
Why are product comparison tools like Glami an unpopular part of the marketing mix?
If you are interested in the details, take your time and watch the recording . Jaroslav also answered questions from viewers at the end , such as what keeps their customer support busy the most.
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Catherine Andrée
Catherine Andrée
Katka works as a content strategist and copywriter at Včelište. She turns every sentence inside out and back again until she is satisfied with it.
0 comments
Add a comment
Your email address will not be published. Required information is marked *
Save my name, email, and website in this browser for the next time I comment.The guest of the June Kafe a marketing was Jaroslav Kaucký , with whom we looked under the hood of fashion marketing. Jaroslav manages marketing for one of the largest e-commerce fashion groups in the Czech Republic, which includes the fashion portals UrbanStore and Bibloo . Jaroslav has been involved in e-commerce and online marketing for more than ten years. At the beginning, he revealed the hot news , which is the acquisition of both portals by oman phone number data Natland, which also includes the Zoot portal.
What is the difference between the two portals and what customers do they target?
Why is Bibloo very popular in foreign markets, while UrbanStore appeals to customers in large Czech cities?
To what extent are sales on both portals dependent on advertising performance?
How does planning take place at the top-line level and how is it subsequently broken down into intensive and extensive strategies?
Why is evaluation using PNO not enough for Jaroslav and his team and what role does margin play here?
What role does customer retention play and how to work with it to make it successful?
What tools to use to support retention?
Why are product comparison tools like Glami an unpopular part of the marketing mix?
If you are interested in the details, take your time and watch the recording . Jaroslav also answered questions from viewers at the end , such as what keeps their customer support busy the most.