Neglected and sometimes underestimated marketing

[Habib01]

If you are interested in how social networks could help you and give you an edge over your competitors,
write to us . We will be happy to discuss all the options with you without obligation.The most common mistakes of marketing managers or marketing is not advertising
Currently, most segments are fully saturated in terms of supply. Many segments have reached their penetration peaks. In the past 20 years, we have seen huge changes in shopping behavior - first the entry of large chains and the movement of customers to shopping malls, and then the entry and movement to online shopping. Thanks to this, companies have gone through periods when growth was possible, first through the growth of physical distribution - shopping malls - and then online distribution. They have gone through periods when the competitive advantage was in the growth of trade marketing, then in the start of using online marketing. In many categories, just a few years ago, it was enough to be among the first to turn on search campaigns and that again became a competitive advantage. However, everything I mentioned is now just a must-have - basic marketing hygiene that must be implemented with quality if companies want to even consider succeeding. What can be the way out of this now? Marketing alone. But not in the form that most people imagine it today, i.e. just advertising. It is necessary to be able to apply a singapore phone number data truly comprehensive marketing approach starting from a strong vision, a unique product and then a strong brand. Only thanks to this can companies differentiate themselves in the future, present a strong worldview that will convince consumers and they will follow it.

Changes in marketing
Marketing has really moved on in many ways in recent years. Today's marketing director must be half an "IT guy". For many people, using online marketing tools is still something new and because of that they feel that if they start using them, they will be ahead of the competition. But that is no longer the case. It was the case ten, maybe five years ago. Today, using online marketing tools is also a must have. It is not enough to turn on search campaigns or get social networks and that's it. Everyone does that. In other words, what was true before (the nineties) and is making a significant comeback today is the role of a strong brand. Brands that will bring direct visitors to your website and save you money on expensive clicks. Brands that will increase your conversion rate on your e-shop so that you will achieve a positive margin again. Brands that allow you to be a drop more expensive than unknown competitors because you are trustworthy and the few crowns of difference no longer matter – but a hundred thousand times 50 CZK is 5 million. On the other hand, it is clear that, for example, in advertising nowadays, everything starts online. Ten, maybe even five years ago (in many companies even today), it was clear – 360 degree branding, we create the main product = print, “expand” it into formats and go to the campaign. Somewhere before, a banner was probably part of the mix of communication tools, but rather at the tail end of interest with the approach from the creative team, it is just a banner, let's not talk about whether it is good, they will format it somehow in a media agency.