Don't forget the meta description for product descriptions in es-hop?
Posted: Wed Feb 19, 2025 10:32 am
A product description in an e-shop is practically a necessity.
Believe me, you will not do well if you place a product on your website with a simple or - in the worst case - no description . However, for the vast majority of goods, a better description, if prepared correctly, will help sell. Take a look at an e-shop focused on selling wine . What do you think a potential customer might be interested in? The origin of the wine, details about it, the area it comes from, the taste, what dishes it goes with... there is really a lot. Unfortunately, they completely forgot about it here.
Basic rules for writing product descriptions
There are a few basic principles you should follow when writing product descriptions to help you better present and sell your products.
Scannable labels – don’t forget about formatting for headings, subheadings and paragraphs. Use south africa phone number data bold font, images or even videos. The product description should be clear, “scannable” by the eyes. This is quite boring , don’t you think? They did a much better job with it in the e-shop loap.cz. At cerfis.cz , they boldly started formatting again. I praise them!
Product descriptions from an SEO perspective – this is a real weakness of many e-shops. They offer thousands of products, but their photos and texts are copied from the supplier. This creates duplication, which search engines don't like. Write your own, unique texts for individual products. If your customers search for general phrases (Google Analytics will show you, for example), such as "hiking backpacks", focus on these phrases. Mention them in the title, description and product description. Ideally, use different inflections for the key phrase. If you have a lot of products, start improving the descriptions for the most searched products.
Don't forget about nice meta descriptions (a few introductory and most important sentences) and titles. They will help you display your pages more attractively in search results. In Shoptet, you can easily set everything up in the administration (Marketing – Basic SEO). The product description can be generated automatically, just write in the description field: #PRODUCT_NAME#,#SHORT_DESCRIPTION#.
What about the labels of individual categories?
In this case, the rule is: better no description than a bad one . It is enough to describe the category briefly, without filler words, without trying to target keywords, links, subcategories or individual products. The point is that the visitor to the category gets an idea of where they are, what you offer them and why they should buy from you. Click here to see what it might look like, for example.
Feel free to brag about your competitive advantages in the category description . Write what makes you different from others. This is nicely done, for example, by Spezialný Zahradnictví .
Tip: Focus on the persona
Choose your tone of voice according to your persona . How does your customer want you to talk to them? And about what? What interests them most about your product? They really hit the mark here according to their persona's taste.
Believe me, you will not do well if you place a product on your website with a simple or - in the worst case - no description . However, for the vast majority of goods, a better description, if prepared correctly, will help sell. Take a look at an e-shop focused on selling wine . What do you think a potential customer might be interested in? The origin of the wine, details about it, the area it comes from, the taste, what dishes it goes with... there is really a lot. Unfortunately, they completely forgot about it here.
Basic rules for writing product descriptions
There are a few basic principles you should follow when writing product descriptions to help you better present and sell your products.
Scannable labels – don’t forget about formatting for headings, subheadings and paragraphs. Use south africa phone number data bold font, images or even videos. The product description should be clear, “scannable” by the eyes. This is quite boring , don’t you think? They did a much better job with it in the e-shop loap.cz. At cerfis.cz , they boldly started formatting again. I praise them!
Product descriptions from an SEO perspective – this is a real weakness of many e-shops. They offer thousands of products, but their photos and texts are copied from the supplier. This creates duplication, which search engines don't like. Write your own, unique texts for individual products. If your customers search for general phrases (Google Analytics will show you, for example), such as "hiking backpacks", focus on these phrases. Mention them in the title, description and product description. Ideally, use different inflections for the key phrase. If you have a lot of products, start improving the descriptions for the most searched products.
Don't forget about nice meta descriptions (a few introductory and most important sentences) and titles. They will help you display your pages more attractively in search results. In Shoptet, you can easily set everything up in the administration (Marketing – Basic SEO). The product description can be generated automatically, just write in the description field: #PRODUCT_NAME#,#SHORT_DESCRIPTION#.
What about the labels of individual categories?
In this case, the rule is: better no description than a bad one . It is enough to describe the category briefly, without filler words, without trying to target keywords, links, subcategories or individual products. The point is that the visitor to the category gets an idea of where they are, what you offer them and why they should buy from you. Click here to see what it might look like, for example.
Feel free to brag about your competitive advantages in the category description . Write what makes you different from others. This is nicely done, for example, by Spezialný Zahradnictví .
Tip: Focus on the persona
Choose your tone of voice according to your persona . How does your customer want you to talk to them? And about what? What interests them most about your product? They really hit the mark here according to their persona's taste.