Relationship between 4P and 7P and scope of application
Posted: Wed Feb 19, 2025 10:53 am
The 4Ps are widely recognised as the basic framework for marketing, however, an expanded framework called the 7Ps is used in certain industries, such as the service industry.
In addition to the 4P elements (Product, Price, Place, and Promotion), the 7Ps consist of seven other elements, including Physical Evidence, Process, and People.
The 7Ps reflect the characteristics of the service germany mobile phone numbers database industry, emphasizing physical evidence to increase trust in intangible services, process design to improve customer experience, and the importance of people in service delivery.
As such, the scope of application of the 4Ps and 7Ps varies depending on the industry and value provided, but since they share the same basic marketing perspective, it is important for companies to flexibly use these frameworks according to the situation.
Let's conduct 7P analysis in the service industry
The 7P analysis is particularly effective in the service industry, where there is a lot of direct contact with customers. As mentioned earlier, the 7P analysis is a framework that adds three elements to the 4Ps: People, Physical Evidence, and Process, in order to strengthen the customer perspective and service provision elements.
For example, in terms of People, it is important to evaluate the skills, attitude, and hospitality of the service staff. In restaurants, the way staff respond is directly linked to customer satisfaction, so regular training is essential. In terms of Physical Evidence, a clean and tidy store and website design are important to gain customer trust.
Process refers to the sequence of steps in which services are provided. In the hotel industry, it is ideal to have a smooth experience from check-in to check-out. By taking these seven elements into consideration comprehensively, you can increase your competitiveness in the service industry and improve customer satisfaction.
In addition to the 4P elements (Product, Price, Place, and Promotion), the 7Ps consist of seven other elements, including Physical Evidence, Process, and People.
The 7Ps reflect the characteristics of the service germany mobile phone numbers database industry, emphasizing physical evidence to increase trust in intangible services, process design to improve customer experience, and the importance of people in service delivery.
As such, the scope of application of the 4Ps and 7Ps varies depending on the industry and value provided, but since they share the same basic marketing perspective, it is important for companies to flexibly use these frameworks according to the situation.
Let's conduct 7P analysis in the service industry
The 7P analysis is particularly effective in the service industry, where there is a lot of direct contact with customers. As mentioned earlier, the 7P analysis is a framework that adds three elements to the 4Ps: People, Physical Evidence, and Process, in order to strengthen the customer perspective and service provision elements.
For example, in terms of People, it is important to evaluate the skills, attitude, and hospitality of the service staff. In restaurants, the way staff respond is directly linked to customer satisfaction, so regular training is essential. In terms of Physical Evidence, a clean and tidy store and website design are important to gain customer trust.
Process refers to the sequence of steps in which services are provided. In the hotel industry, it is ideal to have a smooth experience from check-in to check-out. By taking these seven elements into consideration comprehensively, you can increase your competitiveness in the service industry and improve customer satisfaction.